Tag Archives | retail

Customer experience and the Internet of Things: a reality check

The largest potential of the Internet of Things or IoT from a customer experience – and marketing – perspective is generally seen in next generation smart devices, appliances and applications in the consumer space. The glue that needs to make it happen: data, put into context and turned into actionable intelligence. However, the consumer IoT […]

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Use Social Media to Boost Holiday Sales

Social media will drive more holiday purchase decisions this year than ever before. In 2009, 27 percent of holiday shoppers started their gift search on social media, and 59 percent used search engines as their first choice for gift finding. If you think it’s too early to be considering this, keep in mind that 47 […]

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