Many marketers are quickly approaching their favorite time of year. Okay, not really. I’m of course talking about budget time. When I see the challenge that marketers face when it comes to getting their budgets approved, I wonder why it has to be so hard? Last year, I highlighted a report by MarketingSherpa which concludes […]
Welcome to BlogNotions' Marketers Blog
BlogNotions Marketers Blog, previously known as SmartMarketers.com, provides savvy B2B Marketers insightful information on hot topics from industry thought leaders. Presented by NetLine, this forum delivers leading edge perspectives and serves as a tool for B2B Marketers to find helpful information, ask questions, and collaborate freely.
So you put the hard work and sweat into producing a killer white paper. Now what?? The “post and hope” syndrome is unfortunately a common outcome. Post the white paper up on your website and hope… What follows are five things you can do to gain more exposure for your white paper:
I recently wrote about how lead nurturing improves lead generation ROI. If you aren’t doing lead nurturing to your early stage leads, I encourage you to get started today. When it comes to actually doing lead nurturing, I find that many marketers get stuck because they lack enough good content to do it consistently. So […]
Today I was struck by how powerful my wife’s mom’s club is in terms of word of mouth. Gina, mother of our four kids, is a board member of the Livermore Mothers club. She was drawn to this community of moms who support, inspire, and share experiences with one another. Like most moms, these are […]
Many marketers involved in lead generation have long had a nagging suspicion that their sales team doesn’t take their leads seriously. Published reports show that up to 80% of marketing generated sales leads lost, ignored or discarded when they are handed to sales person. If this sounds like you, you’re probably missing an effective lead […]
Last week I attended a breakfast seminar at the Institute of Management Consultants (IMC) Northern California chapter in San Francisco. My partner, Jeff Thompson, is a board member so how could I refuse? Plus the topic was intriguing enough– “Expert Panel Shares Internet Secrets to Grow Your Business.”
Guest entry by Elise Bauer Why is marketing to bloggers a good idea? Inbound links from blogs improves Google rank, which increases traffic from search engines. Exposure from bloggers can land a company’s website on a social bookmarking site like Digg or Del.icio.us, driving thousands of new visitors to the site.
Ultimately, the purpose of B2B marketing is to help the sales team sell. But marketers often get so wrapped up in driving activity that they seem to forget it’s about driving sales conversion. For example, ask most executives and marketers what sales people need and they will say, “more leads.” Your sales people don’t want […]
In a complex sale, my experience is, most of the selling actually happens when the sales person isn’t there. I know there’s a lot of emphasis on lead generation (that’s a good thing) but, getting a ton of leads doesn’t guarantee that increased sales will follow. Startling as it may seem, recent research (and even […]
One of the dirty little secrets of online marketing is that the leads you generate are only as good as the data that the customer prospect chooses to share about themselves. And very often they lie. Ok, I’ll admit it. I’ve lied too. I lie when I want to download an interesting looking whitepaper but […]