Should I keep my secrets to myself and my paying clients? Or should I use them as a marketing weapon? These are very important questions that emerged while I was speaking at MarketingSherpa’s B2B Demand Summit. Here’s the back-story.
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BlogNotions Marketers Blog, previously known as SmartMarketers.com, provides savvy B2B Marketers insightful information on hot topics from industry thought leaders. Presented by NetLine, this forum delivers leading edge perspectives and serves as a tool for B2B Marketers to find helpful information, ask questions, and collaborate freely.
Can you couple audio with white paper landing pages and improve online registrations? Read on to find the answer. I was recently hosting a teleclass with lead generation expert Brian Carroll. One of the attendees asked about marketing strategies with white papers.
When people think of “Marketing” they often think “advertising”, “PR”, or “promotions.” But Marketing can also play a valuable role in helping sales reps close deals. How? We offer three areas where Marketers can focus their efforts, where the rubber meets the road–at the point of sale. We believe a purchase occurs when all three […]
I recently spoke at MarketingSherpa’s Demand Generation Summit Boston and I felt led to go off topic for a bit to address why I do, what I do. Personally, I’ve been pondering the idea of passion and what role it plays in our careers as marketers or leaders. Read Mike Volpe’s summary of my presentation […]
“Make it a double” barked Chris to the bartender to be heard above the restaurant din. “Guess your boss came down on you pretty hard, huh?” said Jo. “Well, I’m angry with myself more than anyone else for not being able to keep a two hundred thousand deal from evaporating” replied Chris.
Many marketers are quickly approaching their favorite time of year. Okay, not really. I’m of course talking about budget time. When I see the challenge that marketers face when it comes to getting their budgets approved, I wonder why it has to be so hard? Last year, I highlighted a report by MarketingSherpa which concludes […]
So you put the hard work and sweat into producing a killer white paper. Now what?? The “post and hope” syndrome is unfortunately a common outcome. Post the white paper up on your website and hope… What follows are five things you can do to gain more exposure for your white paper:
I recently wrote about how lead nurturing improves lead generation ROI. If you aren’t doing lead nurturing to your early stage leads, I encourage you to get started today. When it comes to actually doing lead nurturing, I find that many marketers get stuck because they lack enough good content to do it consistently. So […]
Today I was struck by how powerful my wife’s mom’s club is in terms of word of mouth. Gina, mother of our four kids, is a board member of the Livermore Mothers club. She was drawn to this community of moms who support, inspire, and share experiences with one another. Like most moms, these are […]
Many marketers involved in lead generation have long had a nagging suspicion that their sales team doesn’t take their leads seriously. Published reports show that up to 80% of marketing generated sales leads lost, ignored or discarded when they are handed to sales person. If this sounds like you, you’re probably missing an effective lead […]