Have you ever wondered, “Who reads this stuff?” Or how about, “Who wrote this awful copy!” I have to admit that MOST of what I read literally bores me to death (my 1-second attention span doesn’t help!). However, every once in a great while, I happen across something that grabs me by the eyeballs and […]
Welcome to BlogNotions' Marketers Blog
BlogNotions Marketers Blog, previously known as SmartMarketers.com, provides savvy B2B Marketers insightful information on hot topics from industry thought leaders. Presented by NetLine, this forum delivers leading edge perspectives and serves as a tool for B2B Marketers to find helpful information, ask questions, and collaborate freely.
One of the bright spots in IT spending today is enterprise software and services that support the alphabet soup of compliance regulations (SEC, SOX, PCI, HIPAA, FISMA, OSHA, etc.). One of our clients, SAP, is doing a great job capturing share as the market for governance, risk, and compliance (GRC) software is expanding rapidly. Perhaps […]
In B2B marketing, when you have many potential buyers who are involved in the buying process, how do you connect with these people in a memorable way? If you look at most lead generation messages, they often contain industry jargon and abstract ideas. Interestingly, that’s part of the reason many of them don’t work. Our […]
Ask a Sales VP “did you make your quota last quarter?” and you get a “yes/no” answer. Ask a Marketing VP, “did you make your numbers last quarter?” and you get a blank look. Why is that? Most CEOs don’t hold their Marketers and PR firm as accountable as Sales because, presumably and mistakenly, they’ve […]
Writing persuasive white papers? Trying to sell with your paper? What I am about to share… is my secret weapon. (Frankly, I cannot believe I am even documenting this.) If you want to influence your readers buying behavior—especially if you’re targeting business professionals—then you need to make sure your white paper has one of these.
In 2008, if you are like most B2B marketers, lead generation is probably at top of your priority list. But as you may already know, generating tons of “leads” won’t guarantee sales will follow. Does the sales team either ignore your hard-won leads or complain about their quality? Do you ever wonder was the lead […]
Like blogs just a few years ago, podcasting now seems to be the talk among marketers. But do the initial results justify the hype? I say no. On the optimists side we have eMarketer projecting over 50M listeners and $300M in advertising revenue in the US by 2010. Paul Gillin, author of The New Influencers, […]
Does the thought of writing give you a sinking feeling? Do you find yourself falling asleep at the keyboard? What follows are ten unique tips to boost the clarity of your written words. “Why should I care?” you say. Because the thrill of writing is achieved when others read your work. Boring words are doomed […]
Many things with lead generation seem easier than they are. Take sales lead follow-up for example, research shows that sales people do not fully pursue around 70% of leads generated by marketing. That amounts to literally billions of wasted marketing dollars. The speed of lead follow-up is a major contributor to this problem.
Should I keep my secrets to myself and my paying clients? Or should I use them as a marketing weapon? These are very important questions that emerged while I was speaking at MarketingSherpa’s B2B Demand Summit. Here’s the back-story.