Writing persuasive white papers? Trying to sell with your paper? What I am about to share… is my secret weapon. (Frankly, I cannot believe I am even documenting this.) If you want to influence your readers buying behavior—especially if you’re targeting business professionals—then you need to make sure your white paper has one of these.
Welcome to BlogNotions' Marketers Blog
BlogNotions Marketers Blog, previously known as SmartMarketers.com, provides savvy B2B Marketers insightful information on hot topics from industry thought leaders. Presented by NetLine, this forum delivers leading edge perspectives and serves as a tool for B2B Marketers to find helpful information, ask questions, and collaborate freely.
In 2008, if you are like most B2B marketers, lead generation is probably at top of your priority list. But as you may already know, generating tons of “leads” won’t guarantee sales will follow. Does the sales team either ignore your hard-won leads or complain about their quality? Do you ever wonder was the lead […]
Like blogs just a few years ago, podcasting now seems to be the talk among marketers. But do the initial results justify the hype? I say no. On the optimists side we have eMarketer projecting over 50M listeners and $300M in advertising revenue in the US by 2010. Paul Gillin, author of The New Influencers, […]
Does the thought of writing give you a sinking feeling? Do you find yourself falling asleep at the keyboard? What follows are ten unique tips to boost the clarity of your written words. “Why should I care?” you say. Because the thrill of writing is achieved when others read your work. Boring words are doomed […]
Many things with lead generation seem easier than they are. Take sales lead follow-up for example, research shows that sales people do not fully pursue around 70% of leads generated by marketing. That amounts to literally billions of wasted marketing dollars. The speed of lead follow-up is a major contributor to this problem.
Should I keep my secrets to myself and my paying clients? Or should I use them as a marketing weapon? These are very important questions that emerged while I was speaking at MarketingSherpa’s B2B Demand Summit. Here’s the back-story.
Can you couple audio with white paper landing pages and improve online registrations? Read on to find the answer. I was recently hosting a teleclass with lead generation expert Brian Carroll. One of the attendees asked about marketing strategies with white papers.
When people think of “Marketing” they often think “advertising”, “PR”, or “promotions.” But Marketing can also play a valuable role in helping sales reps close deals. How? We offer three areas where Marketers can focus their efforts, where the rubber meets the road–at the point of sale. We believe a purchase occurs when all three […]
I recently spoke at MarketingSherpa’s Demand Generation Summit Boston and I felt led to go off topic for a bit to address why I do, what I do. Personally, I’ve been pondering the idea of passion and what role it plays in our careers as marketers or leaders. Read Mike Volpe’s summary of my presentation […]
“Make it a double” barked Chris to the bartender to be heard above the restaurant din. “Guess your boss came down on you pretty hard, huh?” said Jo. “Well, I’m angry with myself more than anyone else for not being able to keep a two hundred thousand deal from evaporating” replied Chris.