Welcome to BlogNotions' Marketers Blog

BlogNotions Marketers Blog, previously known as SmartMarketers.com, provides savvy B2B Marketers insightful information on hot topics from industry thought leaders. Presented by NetLine, this forum delivers leading edge perspectives and serves as a tool for B2B Marketers to find helpful information, ask questions, and collaborate freely.

Pain: The Key to An Effective Value Proposition

I have never bought — and probably never will buy — a tablecloth. Those flowing pieces of fabric have been a source of great personal agony. And this suffering can be explained with a single word. Wrinkles. Sitting at a table and waiting for an impending wrinkle to appear as someone carelessly slides a dish […]

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Landing Page Q&A with Tim Ash of Site Tuners

This interview with Tim Ash of Site Tuners, is part of our Convirza Webinar Series. A transcript of the Q&A portion of the episode with McKay Allen, Convirza’s Director of Content and Communications, is available below.  McKay: One of the things we have been getting a lot is, what about secondary offers on landing pages, Tim? You […]

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How Conversation Analytics Works [Video]

Are you optimizing your calls like you do clicks? With Conversation Analytics, it’s possible to extract a whole host of valuable metrics from your business phone calls. Traditional call tracking only tells you what happens before the phone rings. Conversation Analytics gives you access to everything that takes place during the phone calls. This type […]

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Call Duration and Lead Quality Q&A with McKay Allen of Convirza

This interview with McKay Allen, the Director of Content and Communications at Convirza, is part of our Webinar Series.To view the transcript McKay’s entire presentation visit our webinar library. A transcript of the Q&A portion is available below.  Mike: Thanks, McKay. So actually one of the questions that I had that just popped up when you were talking about […]

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Video: Content Marketer Or Thought Leader?

A few years ago I was consulting with an IT enterprise architecture firm. We began by conducting qualitative and quantitative research for this company. I secured an interview with the CIO from one of the big three credit reporting agencies. Sitting down with this very sharp gentleman, I asked him what he looks for in […]

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Video: Three Tech Tools You Need Now

I believe the B2B world is about people connecting with people. I often say there is only one business. There has only ever been one business. There will only ever be one business. The people business. As B2B people, we already know this. That being said, people are connecting with each other and with ideas […]

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When Content Marketing Is More Than SEO

Sometimes, marketers often get mixed up between content marketing and search engine optimization (SEO); they may look similar but in they are in fact, way much different. Credits: justaroundthecorner.org In Terms of Objective, Search engine optimisation aims to make the website on the first page of Google in terms of organic search volume. With the constant […]

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Video: Do This To Create Velocity In Your Sales Funnel

A major goal for all of our clients is to shrink the sales funnel. They want to substantially reduce the amount of time it takes for someone to go from knowing very little about them to trusting them implicitly and awarding them with business. Our clients want their prospective clients to trust them with some […]

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The 5 Objectives of Content Marketing Strategy

Content marketing has been one of the important marketing strategies in today’s society especially when information for consumers are often overloaded. Brands are competing aggressively for today’s mass consumers attention when most of the time, massive advertising are often being ignored by the customers. Therefore, content marketing strategy plays a vital role in making today’s […]

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