Welcome to BlogNotions' Marketers Blog

BlogNotions Marketers Blog, previously known as SmartMarketers.com, provides savvy B2B Marketers insightful information on hot topics from industry thought leaders. Presented by NetLine, this forum delivers leading edge perspectives and serves as a tool for B2B Marketers to find helpful information, ask questions, and collaborate freely.

Call Duration and Lead Quality Q&A with McKay Allen of Convirza

This interview with McKay Allen, the Director of Content and Communications at Convirza, is part of our Webinar Series.To view the transcript McKay’s entire presentation visit our webinar library. A transcript of the Q&A portion is available below.  Mike: Thanks, McKay. So actually one of the questions that I had that just popped up when you were talking about […]

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Video: Content Marketer Or Thought Leader?

A few years ago I was consulting with an IT enterprise architecture firm. We began by conducting qualitative and quantitative research for this company. I secured an interview with the CIO from one of the big three credit reporting agencies. Sitting down with this very sharp gentleman, I asked him what he looks for in […]

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Video: Three Tech Tools You Need Now

I believe the B2B world is about people connecting with people. I often say there is only one business. There has only ever been one business. There will only ever be one business. The people business. As B2B people, we already know this. That being said, people are connecting with each other and with ideas […]

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When Content Marketing Is More Than SEO

Sometimes, marketers often get mixed up between content marketing and search engine optimization (SEO); they may look similar but in they are in fact, way much different. Credits: justaroundthecorner.org In Terms of Objective, Search engine optimisation aims to make the website on the first page of Google in terms of organic search volume. With the constant […]

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Video: Do This To Create Velocity In Your Sales Funnel

A major goal for all of our clients is to shrink the sales funnel. They want to substantially reduce the amount of time it takes for someone to go from knowing very little about them to trusting them implicitly and awarding them with business. Our clients want their prospective clients to trust them with some […]

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The 5 Objectives of Content Marketing Strategy

Content marketing has been one of the important marketing strategies in today’s society especially when information for consumers are often overloaded. Brands are competing aggressively for today’s mass consumers attention when most of the time, massive advertising are often being ignored by the customers. Therefore, content marketing strategy plays a vital role in making today’s […]

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Video: An Audience Of One

How To Connect Deeply With Decision-Makers As marketing people we have been duped.  We have come to believe in a lie that distorts all of our messages and causes us to miss the mark with the very people we want to connect with.  Marketing programs at major universities and well-established principles of advertising have participated […]

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Video: Do Blogs Really Work?

Blogging is a hot topic right now and the cornerstone of much so-called inbound marketing activity. But I often hear professional services people ask: Do blogs really work? This is a loaded question. In my experience, blogs do “work” if by work you mean generate new leads. On the other hand, if by “work” you […]

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Video: Why Pain Points Are Not Enough

Focus On Goals Instead To Increase Odds Of Success Lately I’ve noticed that a lot of service organizations are focusing on pain points.  This is usually evident when I visit their website.  There will sometimes be buttons in primary navigation that say something like – You’re Pain Points or Challenges We Address.  Now there’s nothing […]

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Video: Is Your Digital Strategy As Effective As Your Analog Strategy?

Most professional service and B2B firms acquire new clients the old fashioned way – through referrals from clients, partners and strategic alliances.  It’s also quite popular to use public speaking, conferences and events.  Some people join associations and then network.  Still others use cold-calling or lukewarm calling campaigns to set meetings. These are the tried […]

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