Welcome to BlogNotions' Marketers Blog

BlogNotions Marketers Blog, previously known as SmartMarketers.com, provides savvy B2B Marketers insightful information on hot topics from industry thought leaders. Presented by NetLine, this forum delivers leading edge perspectives and serves as a tool for B2B Marketers to find helpful information, ask questions, and collaborate freely.

8 steps to make your marketing GDPR-compliant

The EU General Data Protection Regulation (GDPR) kicks in on May 25th, 2018 for all companies processing personal data of citizens in the EU, regardless of where they are based. This essentially means the majority of marketing organizations across the globe. According to research regarding GDPR compliance and awareness, most US companies are well aware […]

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The changing marketing technology stack in 2017

The marketing technology ecosystem is about to be expanded with more emerging technologies. An interesting phenomenon, however, is that there seem to be major differences between the technologies that marketers want to use more in 2017 in the US and those which are ranked highest on the list of marketers in other countries. If we look […]

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Customer experience and the Internet of Things: a reality check

The largest potential of the Internet of Things or IoT from a customer experience – and marketing – perspective is generally seen in next generation smart devices, appliances and applications in the consumer space. The glue that needs to make it happen: data, put into context and turned into actionable intelligence. However, the consumer IoT […]

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4 Revenue Sources Most ROI Calculators Miss (Part 2 of 2)

This is Part Two of a two-part blog (read part 1 here) about how to improve accuracy in lead/revenue projections in organizations with a complex sales process: To recap part one, simple lead generation calculators miss these four things: They don’t take critical metrics (like last year’s revenue) into account They have too much confidence […]

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4 Revenue Sources Most ROI Calculators Miss (Part 1 of 2)

This is Part One of a two-part blog about how organizations with a complex sales process can improve accuracy in lead/revenue projections. Most ROI calculators I see published are flawed. Many of the tools are designed to determine how much revenue an organization needs and where that revenue came from. However, that is overly simplistic […]

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The Key to Filling in Your Revenue Gap

Everywhere you look, inbound marketing is identified as the ultimate lead generation tool. While its popularity isn’t without merit, this marketing strategy is not the end-all for lead generation. In fact, it’s one of the reasons why some head executives don’t hit their revenue goals. Don’t let your bottom line fall victim to overpromising and […]

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Is Your Lead Generation Strategy Broken?

A broken lead generation strategy could mean trouble for your sales and marketing team, but not just because of the fundamental misalignment between the two departments. More so because an improper strategy can make you miss your goals. If your organization isn’t doing these three things, then you will miss your number. 1. Have marketing […]

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Video: Make Your Website A New Client Driver

How To Pull Prospects Along The In-Bound Journey I was talking to a leader of a professional service firm the other day who said – our website is our store-front.  I think there is great wisdom in this statement.  In today’s digital world, people believe what they read, see and hear.  Much of that reading, […]

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Video: Your Best New Client Is Looking For You

Are You Giving Them A Reason To Find You In The Digital Ecosystem? Many leaders of small to medium-sized professional service firms believe there are hundreds, thousands or maybe even hundreds of thousands of great new prospective clients out there.  But these service firm leaders often struggle to find the prospects and pull them into […]

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