Welcome to BlogNotions' Marketers Blog

BlogNotions Marketers Blog, previously known as SmartMarketers.com, provides savvy B2B Marketers insightful information on hot topics from industry thought leaders. Presented by NetLine, this forum delivers leading edge perspectives and serves as a tool for B2B Marketers to find helpful information, ask questions, and collaborate freely.

The Key to Filling in Your Revenue Gap

Everywhere you look, inbound marketing is identified as the ultimate lead generation tool. While its popularity isn’t without merit, this marketing strategy is not the end-all for lead generation. In fact, it’s one of the reasons why some head executives don’t hit their revenue goals. Don’t let your bottom line fall victim to overpromising and […]

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Is Your Lead Generation Strategy Broken?

A broken lead generation strategy could mean trouble for your sales and marketing team, but not just because of the fundamental misalignment between the two departments. More so because an improper strategy can make you miss your goals. If your organization isn’t doing these three things, then you will miss your number. 1. Have marketing […]

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Video: Make Your Website A New Client Driver

How To Pull Prospects Along The In-Bound Journey I was talking to a leader of a professional service firm the other day who said – our website is our store-front.  I think there is great wisdom in this statement.  In today’s digital world, people believe what they read, see and hear.  Much of that reading, […]

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Video: Your Best New Client Is Looking For You

Are You Giving Them A Reason To Find You In The Digital Ecosystem? Many leaders of small to medium-sized professional service firms believe there are hundreds, thousands or maybe even hundreds of thousands of great new prospective clients out there.  But these service firm leaders often struggle to find the prospects and pull them into […]

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Video: Give Away Your Best Ideas

Lessons Learned From Benjamin Franklin  Benjamin Franklin gave away some of his best inventions and ideas. He published them in his newsletters for free. They were distributed to most of New England. While other people were attempting to commercialize and control intellectual property through patents, Franklin openly shared his ideas with everyone. We all know […]

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Pain: The Key to An Effective Value Proposition

I have never bought — and probably never will buy — a tablecloth. Those flowing pieces of fabric have been a source of great personal agony. And this suffering can be explained with a single word. Wrinkles. Sitting at a table and waiting for an impending wrinkle to appear as someone carelessly slides a dish […]

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Landing Page Q&A with Tim Ash of Site Tuners

This interview with Tim Ash of Site Tuners, is part of our Convirza Webinar Series. A transcript of the Q&A portion of the episode with McKay Allen, Convirza’s Director of Content and Communications, is available below.  McKay: One of the things we have been getting a lot is, what about secondary offers on landing pages, Tim? You […]

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How Conversation Analytics Works [Video]

Are you optimizing your calls like you do clicks? With Conversation Analytics, it’s possible to extract a whole host of valuable metrics from your business phone calls. Traditional call tracking only tells you what happens before the phone rings. Conversation Analytics gives you access to everything that takes place during the phone calls. This type […]

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