Welcome to BlogNotions' Marketers Blog

BlogNotions Marketers Blog, previously known as SmartMarketers.com, provides savvy B2B Marketers insightful information on hot topics from industry thought leaders. Presented by NetLine, this forum delivers leading edge perspectives and serves as a tool for B2B Marketers to find helpful information, ask questions, and collaborate freely.

The changing marketing technology stack in 2017

The marketing technology ecosystem is about to be expanded with more emerging technologies. An interesting phenomenon, however, is that there seem to be major differences between the technologies that marketers want to use more in 2017 in the US and those which are ranked highest on the list of marketers in other countries. If we look […]

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The 2017 Human Resources Guide to B2B Content Marketing

As content marketing continues to grow into a top strategy for B2B demand generation, our research team performed a deep dive analysis into the content consumption activity taking place across NetLine’s network in 2016 (processing 8.5 million leads last year) to extract the most important insights content marketers need to optimize their strategy this year. […]

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Your visuals need your attention!

No matter what kind of marketing we’re producing, it seems like we give most of our time and attention to the words. We agonize over the messaging and each and every syllable. And rightly so – they’re all very important. But for some reason, we don’t give our visuals anywhere near as much attention. That’s […]

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Wrong Way to Make the Right Impression on Your Prospects for B2B Marketers

*post originally appeared on Marketing Insider Group Your Marketing team has worked tirelessly over the past quarter constructing what they believe to be a pivotal and influential report. This report will be the foundation for the coming quarter’s Content Marketing strategy and more importantly demonstrate Marketing’s commitment to the Sales organization to drive net-new leads […]

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March 2017: B2B Marketing Event Calendar

This month is sure to be eventful and insightful for B2B marketers. NetLine is attending and sponsoring three events in March, including: Revenue Summit in San Francisco, Intelligent Content Conference in Las Vegas, and the Business Marketing Association Evening Symposium in Philadelphia. Each of these three events has one main goal, empowering b2b marketers with […]

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How’s your marketing game plan going?

I know everyone is anxious for spring to arrive but you have to admit, March got here in a hurry. You’re almost 25% of the way through the year. How are you doing on meeting your goals? If you aren’t hitting all your key metrics, maybe your marketing game plan is a little off. Rather […]

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Help – my digital display ads aren’t working

I recently got an email from a reader who was struggling with their digital display ads. They were underperforming and the business owner was considering pulling the ads. Here’s what I said back to her. Thanks for your email and the stats on your digital ads. You’re right, based on industry standards, your click-through rate […]

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Customer experience and the Internet of Things: a reality check

The largest potential of the Internet of Things (IoT) from a customer experience – and marketing – perspective is generally seen in next generation smart devices, appliances and applications in the consumer space. The glue that needs to make it happen: data, put into context and turned into actionable intelligence. However, the so-called Consumer Internet […]

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4 Revenue Sources Most ROI Calculators Miss (Part 2 of 2)

This is Part Two of a two-part blog (read part 1 here) about how to improve accuracy in lead/revenue projections in organizations with a complex sales process: To recap part one, simple lead generation calculators miss these four things: They don’t take critical metrics (like last year’s revenue) into account They have too much confidence […]

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4 Revenue Sources Most ROI Calculators Miss (Part 1 of 2)

This is Part One of a two-part blog about how organizations with a complex sales process can improve accuracy in lead/revenue projections. Most ROI calculators I see published are flawed. Many of the tools are designed to determine how much revenue an organization needs and where that revenue came from. However, that is overly simplistic […]

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