Welcome to BlogNotions' Marketers Blog

BlogNotions Marketers Blog, previously known as SmartMarketers.com, provides savvy B2B Marketers insightful information on hot topics from industry thought leaders. Presented by NetLine, this forum delivers leading edge perspectives and serves as a tool for B2B Marketers to find helpful information, ask questions, and collaborate freely.

Earning Your Spot in their Email In-Box

Weird as it sounds, with all of the new technologies, email seems almost old school today. It’s been around for decades and much like other mature mediums, we value and loathe it at the same time. Part of the loathing comes from the daily experience of being barraged by emails we didn’t ask for, don’t […]

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The reviews aren’t good

In the “good old days” when a neighbor or work colleague told you how much they enjoyed a nearby B&B, movie or restaurant, it mattered.  Word of mouth has always been one of marketing’s most potent weapons.  Today – we have word of mouth marketing on steroids with online reviews. Interestingly, in a wide range […]

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Marketing Milestones Podcast: Innovative Strategies for Content Syndication Programs featuring NetLine

In the latest episode of the Marketing Milestones Podcast, NetLine’s David Fortino sat down with podcast host, Jason Hekl, to discuss innovative new strategies for maximizing the value of your content syndication programs. With more than fifteen years at NetLine developing content syndication lead generation solutions, David shares his observations regarding the most interesting content […]

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Why You Should Join NetLine at Content Marketing World 2017

Get ready content marketers, we’re rapidly approaching that time of year again…when there’s more pep in our step and verbs in our run-on sentences. Content Marketing World 2017 is almost here and we can’t wait to see you there! If you have not been lucky enough to attend Content Marketing World (CMWorld) in the past, […]

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8 steps to make your marketing GDPR-compliant

The EU General Data Protection Regulation (GDPR) kicks in on May 25th, 2018 for all companies processing personal data of citizens in the EU, regardless of where they are based. This essentially means the majority of marketing organizations across the globe. According to research regarding GDPR compliance and awareness, most US companies are well aware […]

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The changing marketing technology stack in 2017

The marketing technology ecosystem is about to be expanded with more emerging technologies. An interesting phenomenon, however, is that there seem to be major differences between the technologies that marketers want to use more in 2017 in the US and those which are ranked highest on the list of marketers in other countries. If we look […]

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Customer experience and the Internet of Things: a reality check

The largest potential of the IoT (Internet of Things) from a customer experience – and marketing – perspective is generally seen in next generation smart devices, appliances and applications in the consumer space. The glue that needs to make it happen: data, put into context and turned into actionable intelligence. However, the so-called Consumer Internet […]

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4 Revenue Sources Most ROI Calculators Miss (Part 2 of 2)

This is Part Two of a two-part blog (read part 1 here) about how to improve accuracy in lead/revenue projections in organizations with a complex sales process: To recap part one, simple lead generation calculators miss these four things: They don’t take critical metrics (like last year’s revenue) into account They have too much confidence […]

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4 Revenue Sources Most ROI Calculators Miss (Part 1 of 2)

This is Part One of a two-part blog about how organizations with a complex sales process can improve accuracy in lead/revenue projections. Most ROI calculators I see published are flawed. Many of the tools are designed to determine how much revenue an organization needs and where that revenue came from. However, that is overly simplistic […]

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