Welcome to BlogNotions' Marketers Blog

BlogNotions Marketers Blog, previously known as SmartMarketers.com, provides savvy B2B Marketers insightful information on hot topics from industry thought leaders. Presented by NetLine, this forum delivers leading edge perspectives and serves as a tool for B2B Marketers to find helpful information, ask questions, and collaborate freely.

Mission, vision and values

It’s vital to every business that they have a clear idea of who they are and what they’re all about. Few owners have taken the time to distill it down or made the effort to weave it into the fabric of the company. What do the mission, vision and values for your business look like? […]

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Marketing Beyond the C-Suite, Lead Generation Strategies.

Data shows that today’s buying decisions are mostly collaborative, consensus-driven activities that involve groups of people with different roles in the organization, and the size of those buying groups is growing. In most cases, the major contribution of the C-Suite executive is to accept the judgement of his or her buying group before signing a […]

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LinkedIn Strategies

One of the most under-utilized social networks, from a business and marketing perspective, is LinkedIn. Despite boasting over 396 million users, the truth is that most of the users have no idea what to do with their LinkedIn account besides collecting connections in a random fashion. It’s actually a very robust business tool that you […]

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CMWorld 2017 Defies the Status Quo. Event Insights and Impressions

As soon as you set foot into Cleveland’s airport, there’s no denying you’ve arrived at the crossroads where eager business minds grappling to understand their role in content marketing meet those vying to defy conventional perceptions. Now in the sixth installment, Content Marketing World delivered 4 days of inspiring speakers, engaging vendors, and mind-freeing networking […]

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New eBook for 2018 B2B Content Strategy Planning

It’s that time of year again when B2B marketers begin to lock in Q4 demand generation campaigns and start planning for 2018. The question is how are you planning? What resources and research are you utilizing? What data analysis have you done to optimize your approach? Good news, we’ve saved you hours of research time […]

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8 steps to make your marketing GDPR-compliant

The EU General Data Protection Regulation (GDPR) kicks in on May 25th, 2018 for all companies processing personal data of citizens in the EU, regardless of where they are based. This essentially means the majority of marketing organizations across the globe. According to research regarding GDPR compliance and awareness, most US companies are well aware […]

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The changing marketing technology stack in 2017

The marketing technology ecosystem is about to be expanded with more emerging technologies. An interesting phenomenon, however, is that there seem to be major differences between the technologies that marketers want to use more in 2017 in the US and those which are ranked highest on the list of marketers in other countries. If we look […]

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Customer experience and the Internet of Things: a reality check

The largest potential of the Internet of Things or IoT from a customer experience – and marketing – perspective is generally seen in next generation smart devices, appliances and applications in the consumer space. The glue that needs to make it happen: data, put into context and turned into actionable intelligence. However, the consumer IoT […]

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4 Revenue Sources Most ROI Calculators Miss (Part 2 of 2)

This is Part Two of a two-part blog (read part 1 here) about how to improve accuracy in lead/revenue projections in organizations with a complex sales process: To recap part one, simple lead generation calculators miss these four things: They don’t take critical metrics (like last year’s revenue) into account They have too much confidence […]

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4 Revenue Sources Most ROI Calculators Miss (Part 1 of 2)

This is Part One of a two-part blog about how organizations with a complex sales process can improve accuracy in lead/revenue projections. Most ROI calculators I see published are flawed. Many of the tools are designed to determine how much revenue an organization needs and where that revenue came from. However, that is overly simplistic […]

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