Mike Neumeier, APR is a principal at Arketi Group, a public relations and digital marketing agency that helps business-to-business technology organizations accelerate growth through intelligent strategy, public relations, messaging, branding and demand generation. Consistently recognized by BtoB magazine as one of the nation’s “Top BtoB Agencies,” Arketi helps its clients use marketing to generate revenue.
Mike has nearly 20 years of proven experience in public relations, marketing and analyst relations. A specialist in counseling clients on the best means to effectively convey business messages to market and media influencers, Mike has built an enviable record of creating and delivering plans that result in building the bottom line. This record earned him a coveted spot on the PR News 2003 15-to-Watch list.
Previously Mike served as director of media and analyst relations for Interland (now Web.com), a web hosting and online services provider for small businesses. Mike has also served as a PR and marketing executive for two large independent marketing and PR agencies, as the director of news services for Mercer University, and as a writer at the University of Florida’s Health Science Center. Mike has earned the distinction Accredited in Public Relations (APR) and more than 60 industry awards, including a PRSA Bronze Anvil for architecting a demand-creation program resulting in a $13 million increase in sales. He was inducted into the National PRSSA Hall of Fame in 2010.
Mike is a past president for the GA|PRSA chapter (the second largest PRSA chapter in the nation), serves on the Technology Executives Roundtable Board of Directors, is a member of the Executive Committee of PRSA’s Counselors Academy, a board member of Technology Association of Georgia (TAG) Board of Directors, a founding member of the Atlanta PR Interfaith Prayer Breakfast, a member of the MIT Enterprise Forum of Atlanta Executive Committee, past chair of the University of Florida’s Public Relations Advisory Board, serves on the National Advisory Board for Kennesaw State University’s Department of Communication, a member of the HealthMPowers Board and has served on numerous national Public Relations Society of America committees.
Mike has earned a Bachelor of Science degree from the University of Florida in Public Relations and is currently completing his master’s in mass communications.
Follow Mike on Google+ or @arketi on Twitter.