Kathy Tito, President and Founder of New England Sales & Marketing, has provided hands-on sales enablement and strategic marketing to the technology sector since 1990. Her mission is to implement focused, high-conversion lead generation strategies that allow B2B tech firms to fully-leverage today’s range of online and traditional media.
It has been her privilege to implement lead generation programs for companies of all sizes, privately-held, start-up, and publicly-traded.
Kathy spent the first eight years of her career as a telecommunications industry analyst for two leading market research consultancies, before taking her skills to the vendor side. She provided primary market research, competitive analysis, product planning insight, market sizing and forecasting to world-class tech organizations such as AT&T, IBM, Sprint, EDS, Sun Microsystems, Nortel, Fujitsu, Alcatel, and France Telecom, to name a few. Her client retention rate was 95%.
After spending the next several years in product and field marketing for tech firms such as UNIFI Communications, INFINIUM Software, and Schlumberger SEMA, she moved into the B2B2C side of lead generation, where a series of notable online marketing initiatives ensued.
Since 2003, Kathy has launched over 650 email campaigns, specified and promoted dozens of SEO-oriented lead generating websites, overseen seven-figure SEM initiatives, and developed networks of online partnerships with properties such as Yahoo, USAToday, Blackenterprise, Businessweek, and others, in support of online lead generation.
Kathy pulls from her invaluable experience in both online and traditional sales and marketing to support B2B clients today with services that allow them to take part in social media, online marketing, and traditional marketing, without taxing their internal resources.
She shares her B2B lead generation experience and the views of others on her blog: www.BootstrapB2BMarketing.com.
Kathy is widely quoted in the books The New Handshake: Sales Meets Social Media and Smart Women and Small Business: How to Make the Leap from Corporate Careers to the Right Small Enterprise.