Dan McDade founded PointClear in 1997 with the mission to be the first and best company providing prospect development services to business-to-business companies with complex sales processes. He has been instrumental in developing the innovative strategies that drive revenue for PointClear clients nationwide.
Prior to starting PointClear, Dan served as president of UST, The Business Marketing Group, a high-tech B2B marketing services firm. The company grew over 500% during his tenure. Dan and his team provided consulting services to leading technology companies including Sun Microsystems, Texas Instruments, Oracle and SAP.
From 1989 to 1991, Dan was an independent consultant providing direct marketing, telemarketing and new business development consulting services. Clients included Sears, Exxon, Rodale Press, R.J. Reynolds, and The Ritz-Carlton. One of Dan’s early assignments was to write the business plan that helped The Ritz-Carlton win the Malcolm Baldridge Award. Dan’s background also includes 10 years of experience in the direct mail catalog business. As vice president of marketing with Jackson & Perkins in Medford, Ore., he ran what was at the time the 17th largest direct mail company in the U.S. Dan spent four years as a European history major at the University of Maryland followed by a more practical study of accounting at NC State.
Dan is chairman of the board of the Technology Association of Georgia (TAG) Education Collaborative, an organization promoting STEM (science, technology, engineering and math) education in Georgia’s middle and high schools. He is a member of TAG, and also serves on the boards of TechAmerica Southeast (formerly AEA); the Business & Technology Alliance, a TAG society; and TAG Marketing. The Sales Lead Management Association named Dan one of the 50 most influential people in sales lead management in 2009.
Dan is the author of ViewPoint | The Truth About Lead Generation, a blog exploring issues related to B2B sales, marketing and lead generation.
Dan’s first book, “The Truth About Leads” will be published in early November, 2010.