What are the three keys to generating leads in today’s economy? Where should companies and individuals focus their time to keep a constant flow of qualified leads in their sales pipeline? How do you win new customers, accelerate growth and improve your return on investment through targeted prospects?
Brian Carroll, professional speaker, author of Lead Generation for the Complex Sale, and founder and CEO of InTouch, Inc. knows the answers. The belief that lead generation could become a comprehensive marketing discipline fueled his early will to succeed. At age 24, he founded Carroll Communications. Today, as InTouch, the company is a recognized leader in lead generation, helping companies that make complex sales acquire and maintain strong customer relationships. Listed as one of the fastest growing private companies in the U.S. by Inc. magazine, Brian’s company has achieved a five-year sales growth of 430 percent.
The daily experience of bringing order to lead generation produced Brian’s unique wealth and knowledge and led to his first book, Lead Generation for the Complex Sale (McGraw Hill, 2006), which brings a new perspective to the collaboration between sales and marketing and is filled with valuable ideas for anyone wanting to attract and retain more business-to-business customers.
From early marketing positions with Cray, Honeywell and Piper Jaffray, and with broad sales and marketing management experience since, Brian has become a leading expert on lead generation. He’s been profiled and regularly quoted in publications such as BtoB Magazine, Selling Power, The Wall Street Journal, CMO Magazine, Target Marketing, Inc. magazine, Marketing News, DM News, Marketing Profs, MarketingSherpa, Software CEO and RainToday.He also speaks widely on the improvement of sales effectiveness and lead generation strategies, and his B2B Lead Generation blog is read by thousands.
Brian is a Board Member of the Midwest Direct Marketing Association; Past President of Tele-Professional Managers Association; member of Sales & Marketing Executives International, Minnesota High Tech Association, and the American Marketing Association. He attended
North Dakota State University and the University of Minnesota. He lives with his wife Melinda and their two daughters in Lino Lakes, Minnesota.
