Author Archive | Sridhar Ramanathan

It’s All About User Participation

Last week I attended a breakfast seminar at the Institute of Management Consultants (IMC) Northern California chapter in San Francisco. My partner, Jeff Thompson, is a board member so how could I refuse? Plus the topic was intriguing enough– “Expert Panel Shares Internet Secrets to Grow Your Business.”

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The Do’s and Don’ts of Marketing to Bloggers

Guest entry by Elise Bauer Why is marketing to bloggers a good idea? Inbound links from blogs improves Google rank, which increases traffic from search engines. Exposure from bloggers can land a company’s website on a social bookmarking site like Digg or Del.icio.us, driving thousands of new visitors to the site.

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Demand Generation: Are We Making Prospects Lie?

One of the dirty little secrets of online marketing is that the leads you generate are only as good as the data that the customer prospect chooses to share about themselves. And very often they lie. Ok, I’ll admit it. I’ve lied too. I lie when I want to download an interesting looking whitepaper but […]

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