While they take different approaches, PR and SEO both aim to achieve the same goal – growing an organizations brand presence in the market place. So it’s smart to align strategies to create a bigger impact using both inbound and outbound tactics. Here are five important things to remember when coordinating PR and search. 1) […]
Author Archive | Mike Neumeier
The Center for Media Research released a Research Brief reporting on a new survey that found “consumers rely on credible, third party content more than branded content or user reviews when making decisions.” On behalf of the entire public relations industry let me be the first to say, “WE TOLD YOU SO!” After all, this […]
In 2012, International Data Corp. conducted its “Buyer Experience Study,” in which the research firm polled nearly 200 BtoB technology buyers on the reasons why they buy. The survey asked respondents to rate how various information sources influence their technology purchase decisions. If the responses were to be summed up in a few words, they’d […]
The excitement around marketing automation systems and the extended lead nurturing activities they enable shows no sign of abating within the B2B community. And that’s a great thing.
Ever wanted to see the words “Industry Expert” in front of your name? In the quest for thought leadership, the speaker circuit can, if executed strategically, drive both brand awareness and lead generation. Speaking on timely, industry-relevant topics will help establish you as an industry expert, and your company as an industry leader. The key […]
Last week, Arketi hosted a Lunch & Learn session with a small group of PR and marketing executives from Atlanta-based technology companies. Our guest speakers were from GigaOM – one of the most credible and insightful voices at the intersection of business and technology. During the invitation-only luncheon, we heard from Allison Parker, director of […]
The use of video marketing has rapidly increased. Once considered complex and expensive, video is rapidly finding its way into the BtoB marketing mix. Here are the five elements of effective BtoB video.
Traditionally, marketers have used printed collateral to communicate key messages and build a consistent brand image among customers and prospects. Now that email and the web are our primary means of information exchange, there are new considerations for what we used to call “collateral.” The printed collateral piece, truthfully, is not often printed – or […]
Many BtoB companies have leveraged tradeshows as a vehicle to meet potential prospects and reconnect with current customers. In the last few years, tradeshows have attracted smaller audiences, yet they remain a solid avenue for companies to reach and connect with key media outlets, bloggers and industry analysts. Did you know that scheduling face-to-face appointments […]
Now more than ever, content is king. Marketers, on average, spend more than a quarter of their marketing budget on content marketing. And in 2011, marketers distributed more business-to-business content on Twitter, Facebook, YouTube and LinkedIn than ever before, according to the Content Marketing Institute. For this reason, marketers have willingly assumed the role of […]