BYOD is increasingly getting debated in enterprise content management (ECM), social collaboration, marketing automation and marketing/business in general. It’s again one of many reasons why it’s more than time to reconnect business and IT for intelligent information management and beyond. BYOD (short for Bring Your Own Device) is just one aspect of the whole so-called consumerization […]
Author Archive | J-P De Clerck
B2B marketers are shifting investment in response to changing buying behavior to provide more adapted and relevant customer experience in an increasingly digital reality.
An in-depth overview of the different steps in the content strategy and a 3-D content mapping model.