Author Archive | Jason Wells

Mobile Click-to-Call Without Call Tracking Is Dumb

I just got back from a family vacation in New York City. I love that place and though I travel there frequently, I hadn’t done the tourist thing before. So getting the lay of the land took some planning and that leads me to my latest blog. Imagine yourself in a new city wanting to […]

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Why Santa HATES Call Tracking

We love Santa. The idea of a chubby old man shimmying down a chimney to bring toys to little girls and boys is awesome. Santa is the freaking man. He has flying reindeer, defies laws of space and time on Christmas Eve, and still maintains his rotund figure despite constant work-related stress. Additionally Santa possesses some […]

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Mobile Marketing Statistics: Updated Edition

Every few months researchers coms out with some new mobile marketing statistics that describe the frenetic pace at which mobile is growing. Our goal in this article is to provide you with some updated statistics on the status of mobile marketing’s growth, how company’s are using mobile marketing and how consumers are engaging with companies […]

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5 Ways to Improve Mobile Close Rates

A couple of weeks ago BIA/Kelsey released a report about mobile marketing and the impact it will have on businesses across the country. One of the vital conclusions of the report is that phone calls to businesses are going to increase by over 200% in the next 18 months. This massive increase in phone calls […]

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Why Direct Mail Firms Should Not Fear Mobile

Mobile marketing is taking over the marketing world. It is getting huge. There is nothing you, or I, or anyone in the direct mail world can do to stop it. Here are some facts to consider: 91% of all U.S. citizens have their mobile phones within arms-reach 24/7 – Source: Morgan Stanley, 2011. It takes […]

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Improving Conversion Rates: Don’t Forget Phone Calls

Marketers are obsessed with metrics. They measure everything. Someone on every marketing team could tell you what their email click-through-rates are for their latest campaign, they could tell you how many web visitors they’re average a day and how many clicks social media is generating. They could certainly tell you their conversion rates for every […]

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