Author Archive | Jacky Tan

When Content Marketing Is More Than SEO

Sometimes, marketers often get mixed up between content marketing and search engine optimization (SEO); they may look similar but in they are in fact, way much different. Credits: justaroundthecorner.org In Terms of Objective, Search engine optimisation aims to make the website on the first page of Google in terms of organic search volume. With the constant […]

Continue Reading

The 5 Objectives of Content Marketing Strategy

Content marketing has been one of the important marketing strategies in today’s society especially when information for consumers are often overloaded. Brands are competing aggressively for today’s mass consumers attention when most of the time, massive advertising are often being ignored by the customers. Therefore, content marketing strategy plays a vital role in making today’s […]

Continue Reading

The Risks and Benefits of Unbranding Your Brand

Credits: funnyasduck.net The PR and branding team of Thailand tourism board last year had kicked off successfully what the mainstream communications experts or brand gurus may consider a ‘brand suicide’ campaign. The team, created the controversial, ‘I Hate Thailand’, they are well prepared to be responsible for any unfavorable outcome. To them, it is either […]

Continue Reading

8 Rules for Brand Sustainability

Read on to find out steps to create a sustainable brand like Coca Cola. I remember vividly one friend who is also in the branding industry asking me for my opinion on how to create “THE ONE” big branding campaign for his big client. He wanted to have “the coolest” branding campaign (event), a new name […]

Continue Reading

Will Facebook Marketing Reach Saturation Point?

We used to see that, by using a daily Facebook advertising budget of USD 50, we can reach a targeted audience of at least 50,000 consumers through paid reach. (That was in early 2013). Well, this may not be the case anymore. Why That Happened This phenomenon happened due to the change Facebook made that forces […]

Continue Reading

7 Things Marketing is NOT Selling

Marketing is NOT selling. However, some companies may still get confused between the two. They may have salespeople with the job titles of “marketing executive” or “sales and marketing cum business development executives”; because they may think that marketers are also salespeople. This is not true. A marketer is not a salesperson. I came across a […]

Continue Reading

Content Marketing- The Only Marketing That’s Left

Renowned marketing author, Seth Godin, once said – “[Content marketing] – is all the marketing that’s left. Teaching your customers and giving your customers the resources to believe you is new marketing.” This is very true especially today when most consumers will simply ignore the mass advertisements that interrupt them every single day. Targeting the […]

Continue Reading

With Social Media-Customers Can Make or Break Your Brands

Integrity is the most important factor for any business today in the age of social media and very fast communication. Let’s start with by saying this, “Don’t lie to the customer. And when the customer is being lied to by the business, he or she will tell his or her friends.” And here’s another one […]

Continue Reading

5 Great Ways of Content Channeling for Your Business

Having good original content is something that will vastly differentiate your brand from the competitors. However, great content is not enough, your brand also needs to have a good content channeling strategy too! Let’s check out these five great ways of content channeling! #1) Leverage on Online Media Related Resources from B2C » Free Webcast: […]

Continue Reading

4 Ways Content Marketing Helps B2B Businesses?

Companies that are business-to-business (B2B) by nature will have to market their brands using a different game strategy than the B2C (business-to-consumers). There is a lot of strategies that B2B companies can adopt but in my opinion, content marketing is still the best and the most effective strategy for them. Here are the 4 ways […]

Continue Reading