Author Archive | Jennifer Dinehart

Portrait Photography Tips for Staff Photos

At some point in your career as a marketer or advertiser, you will need to take photographs of people at your company. It could be for your website, at an event, for your annual report or corporate brochure. A good portrait will contain at least one element that reveals the person’s personality, attitude, unique mannerisms […]

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Marketing and Public Relations Ideas for Recruiting

Every day, thousands of job candidates look for a job. They begin by looking for a publicized opening or contacting a third-party recruiter. Once they see or hear about a position that interests them, they begin to research the company. This may include checking the company’s website, joining online chat rooms or forums about your […]

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Working With a Creative Agency

The following overview will help you become familiar with creative process and give you an understanding of your role in ensuring the success of your projects when working with your creative agency. S t e p  1 – Assign a Project Manager Assign one company staff member as the decision maker and contact person for […]

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Developing a Strong Corporate Image

In today’s fast-paced, 24-7, mobile and competitive world, accurately and effectively communicating your company’s values and unique capabilities are vital to success. A powerful corporate image is critical to your company’s communications and marketing positioning strategy. The image projected conveys your brand identity and the competitive difference of your company. It must clearly define who […]

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Capturing Customer Loyalty Through Social Media

A majority of both B2C and B2B businesses and organizations are using social media marketing. To be successful, however, requires an investment of your resources and time. You want to make strong and real connections, which take time, effort and planning. The ultimate success of any company is tied to its ability and effectiveness to […]

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Building Your Brand

With the increasing number of places that your stakeholders can interact online and offline today, it’s more important than ever for you to develop cutting-edge brand strategies that deliver results. Many companies • Build brands by launching strategic initiatives that define their brand strategy. • Organize brand portfolios • Develop identity standards that include core […]

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Proactive Media Relations Will Increase Your Brand Visibility

Companies should welcome and encourage attention from the media. If you aren’t getting press coverage, you should be taking steps to increase your company’s brand visibility. The process begins with establishing and maintaining good relations with reporters, editors and broadcasters – on and offline. Good media relations are not one-shot events. They are relationships that […]

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You Should be Taking an Integrated Marketing Approach

In 2013, if you aren’t already, you should take an integrated marketing and communications approach, using a mix of offline and online activities. If your marketing and communications plan is not shifting toward more online communications and integrated programs, you are not fully connecting with your customers. To sell more products and services, your company […]

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Email Marketing – Easy To Do And On Your Budget

Are you using email marketing? You should be! It’s an effective business tool to incorporate in your customer-relationship strategy for communicating and interacting with customers. You must maintain a dialogue with your customers to improve their experience with your company to keep them loyal to your brand, products and services. Email is far less expensive […]

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