Author Archive | G.L. Hoffman

I know there are millions of people unemployed right now and one of them broke through the email and message clutter the other day to ask me one important, blunt and direct question:  ”Why Is It So Hard To Get a Job?” I thought I would take a stab at an answer. !.  Companies are […]

No one needs positive reinforcement more than someone who is unemployed. Yes, I know this is hard, especially for working spouses.  At first, it is easy to be supportive, encouraging, positive. But as the months move past, long term grudges might manifest themselves more frequently..”remember that time you made me do all the housework when […]

When I was about 22 or so, I had a car with an 8-track tape player in it.  I had a mini-suitcase full of 8 track tapes that held about 20 tapes.  It rested on the console, all that music, pre-cassettes and certainly pre-CD’s.  Steve Jobs was in high school and ITunes was decades away.  […]

The best way to find a job is via networking, people say.  And the second way is via the company’s own career page on their website.  My company finds all those company websites with careers and presents them to job searchers on www.LINKUP.com.  But my article today is about networking and how it looks from […]

If you read today’s business books and blogs you might get the wrong impression about how easy it is to throw something together, some product or idea, and THE INTERNET will take you to financial heaven.   You might even sit in on meetings where the major topic is  basically HOW DO WE GET THE […]

As an entrepreneur who mentors and teaches young people, I hear lots of business plans and new product ideas. Nearly all of them are exciting, full of passion and believable. But, if you can’t make your ideas memorable or interesting, chances are pretty good that no one will listen to them.

This realization led me to the idea for the 5 Second MBA Gruzzles. I know there are some key learnings that are fairly important in everyday business life. Most of the time, these learnings are buried in a business text, and only become memorable when you confront the issue in your real world business life. This is why experience counts and why I created this document.

This is a re-hash of old news but in never hurts to review before the big test. Here are some key things you must do before and during your upcoming job interview. This is super critical during these tough economic times.

The other night I talked before about fifty budding entrepreneurs. Mostly in their 20’s, these young people gave me a new-found confidence in our collective ability to generate new companies and jobs. They are wicked smart and tend to soak up almost every bit of information that is sent their way, especially from someone who […]

Everyday we read stories of successful marketing campaigns on the internet. Some small company’s viral YouTube video gets massive numbers of downloads, success is just around the corner, we think. Or the website gets mentioned on a major news website, prospects must be begging for the product.