Author Archive | Allen McKay

Pain: The Key to An Effective Value Proposition

I have never bought — and probably never will buy — a tablecloth. Those flowing pieces of fabric have been a source of great personal agony. And this suffering can be explained with a single word. Wrinkles. Sitting at a table and waiting for an impending wrinkle to appear as someone carelessly slides a dish […]

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Landing Page Q&A with Tim Ash of Site Tuners

This interview with Tim Ash of Site Tuners, is part of our Convirza Webinar Series. A transcript of the Q&A portion of the episode with McKay Allen, Convirza’s Director of Content and Communications, is available below.  McKay: One of the things we have been getting a lot is, what about secondary offers on landing pages, Tim? You […]

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How Conversation Analytics Works [Video]

Are you optimizing your calls like you do clicks? With Conversation Analytics, it’s possible to extract a whole host of valuable metrics from your business phone calls. Traditional call tracking only tells you what happens before the phone rings. Conversation Analytics gives you access to everything that takes place during the phone calls. This type […]

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Call Duration and Lead Quality Q&A with McKay Allen of Convirza

This interview with McKay Allen, the Director of Content and Communications at Convirza, is part of our Webinar Series.To view the transcript McKay’s entire presentation visit our webinar library. A transcript of the Q&A portion is available below.  Mike: Thanks, McKay. So actually one of the questions that I had that just popped up when you were talking about […]

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Q&A On ‘The Elements of a Converted Call’ Infographic

  Earlier this week we released an infographic that compared the characteristics of a converted call to the characteristics of a non-converted call. This infographic is titled The Elements of a Converted Call. We’ve received many questions about the data, the infographic, and the metrics themselves. In this blog post we will seek to answer […]

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The Secret Trick to Generating Better AdWords Leads

  In a recent study, most marketers admitted that they are not entirely satisifed with Adwords leads. They do Adwords because they are obsessed with the traffic. They do Adwords because you’re simply supposed to do Adwords. It’s basic ammunition in the arsenal of the online marketer. In a previous blog post we discussed how […]

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Actually, You Know, Generating Social Media Leads [Webinar Notes]

Recently we hosted a webinar with social selling expert, Jeff Molander. Jeff provided some incredible tips for social media improvement and selling. We’ve organized a few of his comments by topic.¬† Why most marketers don’t sell on social media¬† A lot of the things we’ve learned about social media marketing are wrong. We need to […]

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