I have never bought — and probably never will buy — a tablecloth. Those flowing pieces of fabric have been a source of great personal agony. And this suffering can be explained with a single word. Wrinkles. Sitting at a table and waiting for an impending wrinkle to appear as someone carelessly slides a dish […]
Author Archive | Allen McKay
This interview with Tim Ash of Site Tuners, is part of our Convirza Webinar Series. A transcript of the Q&A portion of the episode with McKay Allen, Convirza’s Director of Content and Communications, is available below. McKay: One of the things we have been getting a lot is, what about secondary offers on landing pages, Tim? You […]
Are you optimizing your calls like you do clicks? With Conversation Analytics, it’s possible to extract a whole host of valuable metrics from your business phone calls. Traditional call tracking only tells you what happens before the phone rings. Conversation Analytics gives you access to everything that takes place during the phone calls. This type […]
Using call tracking to gather call analytics from PPC campaigns is both simple and powerful. With Dynamic Number Insertion (DNI), marketers can set a unique phone number to be displayed on a landing page for each of their PPC ads. This means the phone number a person sees after they click on a PPC ad […]
This interview with McKay Allen, the Director of Content and Communications at Convirza, is part of our Webinar Series.To view the transcript McKay’s entire presentation visit our webinar library. A transcript of the Q&A portion is available below. Mike: Thanks, McKay. So actually one of the questions that I had that just popped up when you were talking about […]
Last Friday I was in San Francisco for the SEJ executive marketing conference. It was hosted by Search Engine Journal and sponsored by SearchMetrics. It was a small one-day event (which is great). The speakers were first-rate and the food was really good.
The most common call tracking use case is tracking the effectiveness of AdWords campaigns. Studies have found that marketers are missing about 30% of the revenue generated from AdWords campaigns simply because they’re not tracking phone calls. They are simply not getting credit for all the leads and revenue they are producing.
Earlier this week we released an infographic that compared the characteristics of a converted call to the characteristics of a non-converted call. This infographic is titled The Elements of a Converted Call. We’ve received many questions about the data, the infographic, and the metrics themselves. In this blog post we will seek to answer […]
In a recent study, most marketers admitted that they are not entirely satisifed with Adwords leads. They do Adwords because they are obsessed with the traffic. They do Adwords because you’re simply supposed to do Adwords. It’s basic ammunition in the arsenal of the online marketer. In a previous blog post we discussed how […]
Recently we hosted a webinar with social selling expert, Jeff Molander. Jeff provided some incredible tips for social media improvement and selling. We’ve organized a few of his comments by topic. Why most marketers don’t sell on social media A lot of the things we’ve learned about social media marketing are wrong. We need to […]