Author Archive | Dana VanDen Heuvel

Closing the Social Media Performance Gap

Once considered a novel set of marketing tools and channels, social media has evolved from an experimental phenomenon used by only the most adventurous organizations to a must-have set of tools that every marketer and business owner is challenged to deploy effectively. Moreover, organizations are investing thousands to millions of dollars in their social media […]

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The 9 Lives of a Social Media CXO

9 Lives of the Social Media CXO The job of someone managing social media for the average business is not unlike that of the average small business owner. Personally, in my situation, as someone who owns a small business and both manages social media for our business and for our clients’ businesses, both roles boil […]

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Would You Like Some Marketing With That Training?

In the mid 1980′s, most police forces and the FBI carried the old standby Smith & Wesson revolver as their service weapon, but that was all about to change. Over the past twenty years, the Smith & Wesson revolver has been all but eliminated from police forces around the county while the Austrian Glock handgun […]

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Your Guide to Tracking Social Media Sales

Sorry if I got your hopes up, but there’s no magic formula for tracking sales generated by your social media campaign. As with more traditional marketing methods, tracking a campaign’s effectiveness is not an exact science. The right method for you depends on the nature of your business, and no matter which method you choose, […]

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Striking a Balance Between Personal and Professional Online

When it comes to social media marketing, it’s important to interact with your followers on a personal level. But then again you’re representing your business, so there is a level of professionalism that must be upheld. So how do you go about striking that delicate balance between the personal, down-to-earth individual that people can relate […]

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The impact of hijacked media

Imagine that someone creates a website or Facebook page that is dedicated to taking down your brand. Imagine that the page has more fans than your corporate page. What’s your plan for handling that? The Packer’s general manager Ted Thompson has had to contend with the website firetedthompsonnow.com since releasing Brett Favre (the photo above […]

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