Author Archive | Drew McLellan

Trends we can’t ignore

  In marketing, we’re always being asked to look into the future and foresee what’s coming down the road. We get plenty of help as the New Year rolls in, as the predictions freely flow. One of the most comprehensive looks at the coming year is JWT’s Trend Report. Their report is the culmination quantitative, […]

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Media Coverage is Not a Given

I have the opportunity to review many business plans and one thing that always causes me some concern is that every business owner believes that they sildenafil generic uk can generate a significant amount of marketing exposure by getting media coverage. buy sildenafil citrate online uk They pepper it throughout their plan because to them, […]

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Direct mail is the hot new media

Who would have thought it? People have been predicting the death of direct mail for over a decade. cialis effects on buy viagra online sperm And yet, here we stand in 2013 and have to admit — direct mail is the hot new cialis vs viagra reddit media. As everyone flocks to spending more time […]

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Want to up your creativity?

No matter what you do for a living, you need to be creative. Innovative and fresh thinking are always in demand, whether you’re a cop, a plumber, cialis and lexapro or a marketing pro. Unfortunately, on the job, we can’t wait for Went great the when my products. Several generic cialis canada over worth the […]

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Don’t create a disconnect for your customers

I live in Des Moines, Iowa and fly in and out of the Des Moines International Airport (I’m pretty sure we got the International because of air cargo, not because I can hop on a flight to Madrid from here) a couple weeks every month. Recently the airport went through a major renovation that added […]

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Top 5 books every marketer should read

I don’t believe you can be successful if you don’t keep ingesting new ideas, information and stories. As you know, I’m a big reader and viagra online try to get through a book a week to buy viagra with a prescription keep my brain’s juices cooking. For a recent presentation, I was asked to provide […]

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4 tips for writing a strong case study

Everyone loves a good story. And there’s a reason why viagra while drinking Aesop and others opted to teach their life lessons through stories that have been told and re-told for many years. Case Studies are the marketing version of Aesop’s Fables. Stories told to make a point or teach a lesson that demonstrates the […]

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Promote Yourself

When I first heard the title of Dan Schawbel‘s new book — Promote Yourself (The actual full title is Promote Yourself: The New Rules for Career Success) I thought, uh oh…another how to use social media to get in the spotlight book. But knowing Dan, I should have known better. Instead of a re-tread on […]

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We Have to Earn Our Audience’s Attention

We have to earn our audience’s attention. Let’s see how you’re doing at that. If you own or run a business, I’d like to you take this little quiz. Would you ignore your business phone 30% of the time it rings? If a customer was standing in a crowd of your best customers and complaining […]

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Are you ready to get extreme?

When I hear the word extreme my mind immediately goes to extreme sports — pharmacy canada online where people take extraordinary risks and do some crazy things. While I’m a risk taker by nature (I’m not sure you can own a business without being one) the word extreme gives me pause. An extreme sports athlete […]

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