Author Archive | Drew McLellan

Become a partner, not a vendor

I know very few businesses that aren’t looking for additional sales. Ninety-nine percent of the time, those businesses identify potential customers and then woo them until they either buy something, tell them to go away or they get busy enough that they go back to ignoring the prospects. Without a doubt, we need to chase […]

Continue Reading

Creating your content machine

You’re ready to get your content machine up and running but let’s revisit the information from last week where we covered some of the preliminary steps in creating a successful content strategy. They were: Identifying the business outcomes/goals for the strategy Knowing who you are targeting and what would be genuinely helpful to them Recognizing […]

Continue Reading

Making content part of your marketing mix

Pick up any business magazine, read a marketing blog or attend a conference and you’re going to get the message that you must have a content strategy.  Truth be told – this is nothing new. There’s always been a marketing strategy that emphasized the production of helpful tools/information that taught prospects something of value to […]

Continue Reading

Productivity Hacks

I don’t know anyone who feels as though there are enough hours in the day. Whether you want more time to spend with your family, to chase a new business opportunity or to pursue that big dream you’ve always tucked in the back of your head – you could always use an extra hour or […]

Continue Reading

Sneaker Boot – The Popular Air Jordan

What is the most critical tools you ought to have when you perform skateboard? It is evident you viagra vs cialis have to own skateboard. If not possible you might borrow from somebody else as extended as you are comfortable with it. jordan shoes for cheap Nevertheless, skateboard is not the only gear you must […]

Continue Reading

Building a website your users will love

It seems like a “duh,” doesn’t it? Of course you want to build a website your users will love. But remember, not that long ago, many businesses were wondering whether or not they even needed a website. It seemed so far-fetched that any of their customers would ever do anything but show up at their […]

Continue Reading

Is your website sales funnel-shaped?

There’s always a lot of buzz about SEO (search engine optimization), SEM (search engine marketing) and of course, Google rankings. Rightly so – each of those plays a role in how effectively viagra over counter thailand your website can serve you from a marketing and sales perspective. Your website should be sales funnel shaped. But […]

Continue Reading

Danger! Distraction ahead!

There’s a lot of discussion around the notion that our attention spans are shortening. Forbes recently blamed it on social media and the nonstop 24/7 media barrage. While I think our uber plugged in lives certainly contributes, there’s more to the story. Yes, we are being bombarded with more information than ever before but we […]

Continue Reading

Should you be a content marketer?

Content marketing. It seems like everyone’s talking about it. But what exactly is it and what can it do for your business? Odds are, if you’re doing any marketing at all — you’re at least accidentally dabbling in content marketing. But, should you be a content marketer? Let’s look. First — it goes by many […]

Continue Reading