Author Archive | Drew McLellan

Don’t Cut Yourself Short – Go Long Form

In a world where 140-character tweets, Facebook posts, and USA Today style graphics are the range, it’s easy to assume that brevity is the key to great content creation. Add to that the reality that more and more of us are accessing our online news, social networks and other content via our smartphones and it […]

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Silence Kills

I had to call United’s 800-number the other day to change an existing ticket. At each step of modifying my ticket, the customer service rep would have to key in some data and then there would be this long silence. I couldn’t hear him typing or even a single breath. I assumed he was still […]

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What does your pricing say about you?

Last week, we explored some of the key considerations that a business should take into account as they set their prices. But this week, I want to take a look at what your pricing strategy says about your offerings. I believe that pricing is a part of positioning and branding that is often overlooked. How […]

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How does your business shape your pricing?

As we head towards the end of the year, we’re going to kick off a series of conversations about money. One of the most overlooked aspects of marketing is your pricing strategy. Over the next couple weeks, we’re going to talk about how you price and sell your services and what that says to your […]

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The review is in

Last week we explored how customers have taken to the web, social networks and review sites when they have something to say about a company or any customer service need – good or bad. This isn’t just a retail problem. B-to-B customers can complain about you on Twitter or Facebook and there are new review […]

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Sneaker Boot – The Popular Air Jordan

What is the most critical tools you ought to have when you perform skateboard? It is evident you viagra vs cialis have to own skateboard. If not possible you might borrow from somebody else as extended as you are comfortable with it. jordan shoes for cheap Nevertheless, skateboard is not the only gear you must […]

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Building a website your users will love

It seems like a “duh,” doesn’t it? Of course you want to build a website your users will love. But remember, not that long ago, many businesses were wondering whether or not they even needed a website. It seemed so far-fetched that any of their customers would ever do anything but show up at their […]

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Is your website sales funnel-shaped?

There’s always a lot of buzz about SEO (search engine optimization), SEM (search engine marketing) and of course, Google rankings. Rightly so – each of those plays a role in how effectively viagra over counter thailand your website can serve you from a marketing and sales perspective. Your website should be sales funnel shaped. But […]

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Danger! Distraction ahead!

There’s a lot of discussion around the notion that our attention spans are shortening. Forbes recently blamed it on social media and the nonstop 24/7 media barrage. While I think our uber plugged in lives certainly contributes, there’s more to the story. Yes, we are being bombarded with more information than ever before but we […]

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Should you be a content marketer?

Content marketing. It seems like everyone’s talking about it. But what exactly is it and what can it do for your business? Odds are, if you’re doing any marketing at all — you’re at least accidentally dabbling in content marketing. But, should you be a content marketer? Let’s look. First — it goes by many […]

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