Author Archive | Drew McLellan

LinkedIn Strategies

One of the most under-utilized social networks, from a business and marketing perspective, is LinkedIn. Despite boasting over 396 million users, the truth is that most of the users have no idea what to do with their LinkedIn account besides collecting connections in a random fashion. It’s actually a very robust business tool that you […]

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Every dollar is not a good dollar

If every dollar looks the same, how do you know which dollars are “good” dollars for your business? The reality is – every dollar is not created equal and doesn’t serve your business in the same way. In fact, some dollars actually cost you money. Let’s say prospect #1 wants to buy something you don’t […]

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Gratitude magnified

Last week we explored the idea of how smart businesses recognize that gratitude isn’t just a worthy emotion – it’s smart marketing. Everyone wants to be appreciated and today, when businesses must compete for both customers and employees, it’s an important retention tool. We covered how to create a spirit of gratitude inside your organization […]

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Show a little gratitude

I believe that gratitude is a brilliant marketing strategy. I’m astonished at how many businesses give their customers the distinct impression that they’re a little put out by having to sell them something. You’ve felt it – the grocery clerk who is too busy chatting to actually make eye contact. The phone rep that can’t […]

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Move the barriers with mobile technology

For the last couple weeks, we’ve been exploring the seismic shift in marketing that is being brought about by mobile technology and the new consumer attitude of “I want what I want when I want it.” Fortunately the same technology can help us connect with and serve our audiences in a way that is meaningful […]

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Sneaker Boot – The Popular Air Jordan

What is the most critical tools you ought to have when you perform skateboard? It is evident you viagra vs cialis have to own skateboard. If not possible you might borrow from somebody else as extended as you are comfortable with it. jordan shoes for cheap Nevertheless, skateboard is not the only gear you must […]

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Building a website your users will love

It seems like a “duh,” doesn’t it? Of course you want to build a website your users will love. But remember, not that long ago, many businesses were wondering whether or not they even needed a website. It seemed so far-fetched that any of their customers would ever do anything but show up at their […]

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Is your website sales funnel-shaped?

There’s always a lot of buzz about SEO (search engine optimization), SEM (search engine marketing) and of course, Google rankings. Rightly so – each of those plays a role in how effectively viagra over counter thailand your website can serve you from a marketing and sales perspective. Your website should be sales funnel shaped. But […]

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Danger! Distraction ahead!

There’s a lot of discussion around the notion that our attention spans are shortening. Forbes recently blamed it on social media and the nonstop 24/7 media barrage. While I think our uber plugged in lives certainly contributes, there’s more to the story. Yes, we are being bombarded with more information than ever before but we […]

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Should you be a content marketer?

Content marketing. It seems like everyone’s talking about it. But what exactly is it and what can it do for your business? Odds are, if you’re doing any marketing at all — you’re at least accidentally dabbling in content marketing. But, should you be a content marketer? Let’s look. First — it goes by many […]

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