Author Archive | Danny Flamberg

6 Newsfeed Marketing Tactics

The Facebook marketing challenge has evolved from accumulating to engaging fans. The new success objective is to efficiently and effectively beat the Edgerank algorithm to get the maximum number of posts onto fans walls and trigger the multiplier effect that places brand content in the NewsFeeds of your fans’ friends. On average only 3-7% of […]

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10 Things That Won’t Happen in 2012

As the year winds down, allow me exercise my older, crankier, opinionated and contrarian side in looking at the year ahead. Here are 10 things that won’t happen in 2012 in no particular order. Mobile Ads Will Explode. Consumers still either resent them or can’t exactly figure out how to use them. Brands can’t efficiently […]

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6 Roadblocks to Data-Driven Marketing

Data is being touted as the new marketing darling. Yet in spite of widespread availability of amazing, existing, proven data collection, mining, processing and automation tools mainstream marketers haven’t been walking the walk. Some industries like banking, insurance, financial services, airlines and telecom have to be data-centric marketers because their margins and share of wallet […]

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4 Ways to Be a Good Marketing Manager

Being an effective manager requires day-to-day attention to detail, the ability to anticipate and plan for dynamic situations and a bit of luck. You are your team’s pilot and navigator; plotting the course, arranging the schedules, tasking the players and making mid-course corrections to produce deliverables on-time and on-budget. To a large extent the classic […]

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4 Ways to Confront Social Media Zombies

How many zombies are among your Facebook fans or Twitter followers? New research conducted by DDB indicates that fans and followers “unlike” brands who are too blabby or too irrelevant. Yet the numbers of disaffected fans who take the time to unlike your brands are in the minority. For every “unliker,” there are five former […]

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Marketing Branded Apps

There are 300,000 mobile apps that have been downloaded 10.9 billion times. The average smartphone user has 22 apps, the average feature phone user has downloaded 10 apps. iPhone fans lead the way with an average of 37 apps. Every one of them raises our expectations about content, connectivity and functionality. But in spite of […]

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Jerry Lewis’ Socia Media Legacy

Along with the French, but unlike the current MDA Board, I love Jerry Lewis, not only because he’s an incredible comic but because he is the original social media marketer. Consider these four important legacy lessons. Create Own-able, Original Content. The schmaltz, the cheesiness, the kids in wheel chairs, the has-been performers singing long-forgotten big-band […]

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Why People Share & How to Get Your Share

Now that two-thirds of adult Internet users are members of a social network; roughly half of all American adults, it is probably time to understand who shares and why. Sharing has become a dominant theme and meme in social networking. For some it’s the raison d’etre for signing up. For others it’s the power behind […]

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Twitter’s Changing Complexion

New research suggests that the laws of natural selection are affecting Twitter. Active users and a critical mass of voyeurs dominate tweeting. The One-Time Charlies are disappearing. The result is a homogenized community that has embraced the format and acts in predictable ways. The ~20 million people who like Twitter really like and use it. […]

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Say “NO” to Social Media GRPs

The move to use GRPs (Gross Ratings Points) for measuring social media is a confluence of two corporate agendas rather than a real attempt to give brands a viable/realistic measurement tool. Facebook wants a shot at TV budgets and needs a way in. Nielsen needs to remain relevant and competitive in the digital world. But […]

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