Author Archive | Tony Sala

On Content Performance and Selection: A Q&A between a Fortune 500 Company and NetLine’s VP of Audience

A Q&A between a Fortune 500 Company and NetLine’s VP of Audience David Fortino, VP of Audience Development, recently discussed content performance with a client, including the types of content that typically perform well and how to choose the right content to generate both quantity and quality of Leads. F500 (Fortune 500): Can you share […]

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Getting your [potential] customers to click play… tips for video marketing success.

When done right, video is a medium that possesses the three components B2B marketers want—engaging storytelling, originality and customized content. And marketers are increasingly turning to video as a means of brand promotion. According to the 2013 content marketing research reports for B2B and B2C industries by the Content Marketing Institute and MarketingProfs, more than […]

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