Creating digital content for industrial and manufacturing marketing is neither easy nor quick. It is definitely a process that involves much more than copywriting and clever wordsmithing.
Author Archive | Achinta Mitra
It is a known fact that for content to engage and convert, it must be relevant. Needless to say, industrial and B2B marketers are constantly looking to improve the relevance of their content but are not always successful, as recent studies have shown. This is true no matter where the content is used – Websites, email campaigns, webinars or marketing collateral. What does relevant content mean to site visitors who are engineering, manufacturing and industrial professionals?
If you ask any business-to-business (B2B) consultant or guru for his/her thoughts on starting a B2B blog, you are likely to hear buzz phrases like, community building, thought leadership, social interaction, relationship building and the list goes on ad infinitum. Those are all great marketing goals to have and a business blog is very good […]