Author Archive | Achinta Mitra

Relevant Content Converts More Industrial Site Visitors into Sales Leads and Customers

It is a known fact that for content to engage and convert, it must be relevant. Needless to say, industrial and B2B marketers are constantly looking to improve the relevance of their content but are not always successful, as recent studies have shown. This is true no matter where the content is used – Websites, email campaigns, webinars or marketing collateral. What does relevant content mean to site visitors who are engineering, manufacturing and industrial professionals?

Continue Reading

Making a Business Case for B2B Blogs

If you ask any business-to-business (B2B) consultant or guru for his/her thoughts on starting a B2B blog, you are likely to hear buzz phrases like, community building, thought leadership, social interaction, relationship building and the list goes on ad infinitum. Those are all great marketing goals to have and a business blog is very good […]

Continue Reading