Author Archive | amanda dooley

Marketing Milestones Podcast: Innovative Strategies for Content Syndication Programs featuring NetLine

In the latest episode of the Marketing Milestones Podcast, NetLine’s David Fortino sat down with podcast host, Jason Hekl, to discuss innovative new strategies for maximizing the value of your content syndication programs. With more than fifteen years at NetLine developing content syndication lead generation solutions, David shares his observations regarding the most interesting content […]

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Why You Should Join NetLine at Content Marketing World 2017

Get ready content marketers, we’re rapidly approaching that time of year again…when there’s more pep in our step and verbs in our run-on sentences. Content Marketing World 2017 is almost here and we can’t wait to see you there! If you have not been lucky enough to attend Content Marketing World (CMWorld) in the past, […]

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New Research Brings Insight to B2B Content Marketing and Demand Generation Teams Targeting Marketers

THE B2B MARKETING CHALLENGE Content marketers and demand generation teams are being challenged even more this year. They are faced with more aggressive goals, steeper competition, and having to keep pace with the constant evolution of the MarTech Stack to achieve success. Just this year, Sirius Decisions reinvented the buyer’s journey with its newly unveiled […]

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The Account-Based Marketing Disconnect B2B Marketers Are Ignoring

This article originally appeared on Business2Community.com You’ve been given the assignment of incorporating Account-Based Marketing (ABM) into your demand generation strategy this year. Where do you begin? Unfortunately, the approach most B2B marketers choose by default is wildly disconnected from marketplace realities. Marketers are under the impression that in order to run scalable ABM campaigns, […]

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Product Update: Account-Based Marketing and New Hyper-Targeting Capabilities Added to NetLine Portal

NetLine Corporation has released a product update to the NetLine Portal, the self-service content syndication lead generation portal for B2B marketers. The release focused on hyper-targeting capabilities such as Account-Based Marketing (ABM), deeper levels of lead filtering, and more. Read on to learn about each of the feature enhancements—or to try the new targeting capabilities […]

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