Author Archive | amanda dooley

Product Update: Account-Based Marketing and New Hyper-Targeting Capabilities Added to NetLine Portal

NetLine Corporation has released a product update to the NetLine Portal, the self-service content syndication lead generation portal for B2B marketers. The release focused on hyper-targeting capabilities such as Account-Based Marketing (ABM), deeper levels of lead filtering, and more. Read on to learn about each of the feature enhancements—or to try the new targeting capabilities […]

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7 Tactics to Ensure Your Next B2B Content Marketing Campaign is Successful

This article originally appeared on Business2Community.com A recent Content Marketing Institute #CMWorld twitter chat inspired me to write this post bringing together important insights to help B2B marketers achieve success in their content marketing endeavors. As a content marketer, the never-ending pressure to earn your budget quarter-over-quarter is high. If you aren’t able to deliver results, those […]

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Your 2017 Content Marketing Insights Guide for B2B Marketers

Gain data-driven insights to optimize your demand generation content strategy. In the past 12 months, long-form business content engagement and download activity increased by 36%. Further, 51% of the active audience consumed more than one piece of content and 20% consumed five or more pieces of content. The demand for long-form content to service the […]

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