Achinta Mitra calls himself a “marketing engineer” because he combines his engineering education with 20+ years of practical industrial marketing experience to bridge the gap between strategic advice and tactical implementation. In 1987, he founded Tiecas, Inc. – an industrial and business-to-business (B2B) marketing communications company in Houston, Texas.
By becoming a trusted marketing partner to his clients, Achinta delivers measurable results and helps engineering, technical and industrial companies profit from increased sales and revenues even in a tough economy.
Well-known multinationals such as Atwood Oceanics, Akzo Nobel, Baker Hughes, Borden Chemicals (Hexion Specialty Chemicals), Dresser, Inc. (Consolidated) and Thermo Fisher Scientific to fast-growing private companies like Schulte Building Systems, Inc. and Venkel Ltd. rely on Achinta’s unique blend of an insider’s knowledge with an outsider’s perspective and objectivity to overcome marketing challenges.
Achinta focuses on developing strategies and producing relevant, original and impactful marketing content to generate qualified leads and nurture them until they are “sales ready” before handing them over to the client’s sales team to convert most, if not all, into lifetime customers. He calls this his ROI content marketing strategy to maximize the return on the client’s marketing investment.
He is an avid blogger and you can find more of his thoughts and insights at Industrial Marketing Today. He is active on social networks; you can connect with Achinta on Facebook, LinkedIn and Twitter.
Many of Achinta’s articles have been published in content directories and industry portals such as Ezine Articles and CustomerThink.
Achinta has a mechanical engineering degree from Indian Institute of Technology – IIT, Bombay and an MBA from Kent State University, Ohio. He considers himself blessed for being able to combine strategic left-brain thinking with compelling right-brain creativity.
