Welcome to BlogNotions' Marketers Blog

BlogNotions Marketers Blog, previously known as SmartMarketers.com, provides savvy B2B Marketers insightful information on hot topics from industry thought leaders. Presented by NetLine, this forum delivers leading edge perspectives and serves as a tool for B2B Marketers to find helpful information, ask questions, and collaborate freely.

Become a partner, not a vendor

I know very few businesses that aren’t looking for additional sales. Ninety-nine percent of the time, those businesses identify potential customers and then woo them until they either buy something, tell them to go away or they get busy enough that they go back to ignoring the prospects. Without a doubt, we need to chase […]

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Creating your content machine

You’re ready to get your content machine up and running but let’s revisit the information from last week where we covered some of the preliminary steps in creating a successful content strategy. They were: Identifying the business outcomes/goals for the strategy Knowing who you are targeting and what would be genuinely helpful to them Recognizing […]

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Product Update: Account-Based Marketing and New Hyper-Targeting Capabilities Added to NetLine Portal

NetLine Corporation has released a product update to the NetLine Portal, the self-service content syndication lead generation portal for B2B marketers. The release focused on hyper-targeting capabilities such as Account-Based Marketing (ABM), deeper levels of lead filtering, and more. Read on to learn about each of the feature enhancements—or to try the new targeting capabilities […]

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7 Ways You Can Improve Your Content Promotion

Creating good content is paramount but without a good promotional campaign set in place then even the most informative and well written piece will flop. In general, you should spend double the time promoting your piece as you do writing it. Seriously, I’ve known people who agonise over a piece for weeks on end, terrified […]

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7 Tactics to Ensure Your Next B2B Content Marketing Campaign is Successful

This article originally appeared on Business2Community.com A recent Content Marketing Institute #CMWorld twitter chat inspired me to write this post bringing together important insights to help B2B marketers achieve success in their content marketing endeavors. As a content marketer, the never-ending pressure to earn your budget quarter-over-quarter is high. If you aren’t able to deliver results, those […]

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Making content part of your marketing mix

Pick up any business magazine, read a marketing blog or attend a conference and you’re going to get the message that you must have a content strategy.  Truth be told – this is nothing new. There’s always been a marketing strategy that emphasized the production of helpful tools/information that taught prospects something of value to […]

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Ranking Fluctuations, Engage Prospects on LinkedIn, Google Kills DMOZ Snippets, Speedlink 23:2017

Hi everyone, hope you all had a great and productive week. Rankings fluctuations can be panic-inducing, but they happen to everyone. In this Whiteboard Friday video below, Rand discusses why ranking fluctuations occur, the importance of keeping your cool during those darker moments, and how to identify when you should actually be concerned. Ranking Fluctuations: […]

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