Archive | April, 2018

Why You Need a Marketing Plan

You may know a bit about marketing. You understand that businesses run commercials on TV because they want to get more customers, or that they send flyers in the mail to let people know about what they offer (and hopefully get more customers). But marketing may still seem a bit confusing and intimidating to you. […]

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A bird in the hand

Short of your employees, there is no one more important to your business than your current customers. We give this incredible lip service but our actions suggest we don’t actually believe it. Think you’re different – check your marketing budget. What percentage of it is spent on your own bird in the hand – your […]

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Sustainable Link Building, e-Commerce PPC Myths Busted, 4 Twitter Analytics Tools, Speedlink 16:2018

Hi everyone, hope you all had a great and productive week. Link building campaigns shouldn’t have a start-and-stop date — they should be ongoing, continuing to earn you links over time. In this edition of Whiteboard Friday, Paddy Moogan shares strategies to achieve sustainable link building, the kind that makes your content efforts lucrative far […]

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Are you building a community?

Last year, I spent the weekend with my daughter and her boyfriend at a Supernatural Convention in Chicago. If you’re not familiar with the TV show Supernatural it’s in its 13th season, largely due to the huge fan base that it has built and how vocal they are about the show and its very existence. […]

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Pro Marketer’s Product Launch Checklist, Instagram 101 and Beyond, Chat Bots For Marketers, Speedlink 15:2018

Hi everyone, hope you all had a great and productive week. What goes into a truly exceptional product launch? To give your new product a feature the best chance at success, it’s important to wrangle all the many moving pieces involved in pulling off a seamless marketing launch. From listing audience members and influencers to […]

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The Like Element

We’ve talked several times about the concept that no one buys anything until they know, like and trust the company who is doing the selling. If you aren’t on their radar screen, they can’t possibly know you exist. So marketing’s first job is to identify the right audience and put us in front of them […]

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