Archive | January, 2018

The implications are not tiny

Unless you’ve been under a rock for the past couple years, you are aware of the tiny house movement that is taking the country by craze. In case you’re one of the folks who is not familiar with this concept, tiny houses are exactly what they sound like: super small houses, usually under 300 square feet, […]

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Reinvent your category – Be different

This past year my daughter and I were in New York City and saw the play that took Broadway by storm – Hamilton. It was spectacular in every way imaginable, but it was also the antithesis of a Broadway musical in every way imaginable. It was different. According to Broadway League research, the average theatergoer […]

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Reinvent your category – Be different

This past year my daughter and I were in New York City and saw the play that took Broadway by storm – Hamilton. It was spectacular in every way imaginable, but it was also the antithesis of a Broadway musical in every way imaginable. It was different. According to Broadway League research, the average theatergoer […]

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How many customers do you need?

By now, it’s occurred to you that the holidays are not coming back, it isn’t getting warmer any time soon and you’d better get at it. It’s about this time every year that businesses really get serious about attracting and winning new customers. What happens next is as predictable as the gyms being packed in […]

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