Archive | January, 2018

Reinvent your category – Be different

This past year my daughter and I were in New York City and saw the play that took Broadway by storm – Hamilton. It was spectacular in every way imaginable, but it was also the antithesis of a Broadway musical in every way imaginable. It was different. According to Broadway League research, the average theatergoer […]

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Reinvent your category – Be different

This past year my daughter and I were in New York City and saw the play that took Broadway by storm – Hamilton. It was spectacular in every way imaginable, but it was also the antithesis of a Broadway musical in every way imaginable. It was different. According to Broadway League research, the average theatergoer […]

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AdWords Keyword Volume Numbers Unreliable, Youtube SEO 101, Optimizing Facebook Ad Campaigns, Speedlink 03:2018

Hi everyone, hope you all had a great and productive week. Many of us rely on the search volume numbers Google AdWords provides, but those numbers ought to be consumed with a hearty helping of skepticism. Broad and unusable volume ranges, misalignment with other Google tools, and conflating similar yet intrinsically distinct keywords — these […]

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Business development by the numbers

Last week we started to identify some key financial metrics that you need to have a handle on as you plan your business development for the upcoming year in a smart way. If you did the math I outlined last week, you now know: How much of every earned dollar you actually get to keep […]

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How many customers do you need?

By now, it’s occurred to you that the holidays are not coming back, it isn’t getting warmer any time soon and you’d better get at it. It’s about this time every year that businesses really get serious about attracting and winning new customers. What happens next is as predictable as the gyms being packed in […]

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How many customers do you need?

By now, it’s occurred to you that the holidays are not coming back, it isn’t getting warmer any time soon and you’d better get at it. It’s about this time every year that businesses really get serious about attracting and winning new customers. What happens next is as predictable as the gyms being packed in […]

Continue Reading