Archive | October, 2017

Your Demand Generation Content Must Sell Change

Mighty Guides and NetLine Corporation teamed up to co-sponsored the new book, 9 Experts Rethinking Demand Generation. The book gathers controversial perspectives and new strategies from top demand gen thought leaders to help tackle the business-to-business marketplace. Brent Adamson, Principle Executive Advisor at CEB (now Gartner) and co-author of The Challenger Sale: Taking Control of the Customer […]

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NetLine MarTech Platform Expansion Continues with New Predictive Lead Generation Forms

In early September, NetLine Corporation launched a new predictive lead generation form technology. This technology was applied across the entire NetLine B2B Content Syndication Lead Generation Network for all publishing partners. The update focused on streamlining the data capture experience of the forms to decrease abandonment rates and accelerate the leads generated on behalf of […]

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