Archive | September, 2017

Marketing Beyond the C-Suite, Lead Generation Strategies.

Data shows that today’s buying decisions are mostly collaborative, consensus-driven activities that involve groups of people with different roles in the organization, and the size of those buying groups is growing. In most cases, the major contribution of the C-Suite executive is to accept the judgement of his or her buying group before signing a […]

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CMWorld 2017 Defies the Status Quo. Event Insights and Impressions

As soon as you set foot into Cleveland’s airport, there’s no denying you’ve arrived at the crossroads where eager business minds grappling to understand their role in content marketing meet those vying to defy conventional perceptions. Now in the sixth installment, Content Marketing World delivered 4 days of inspiring speakers, engaging vendors, and mind-freeing networking […]

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