Archive | July, 2017

The reviews aren’t good

In the “good old days” when a neighbor or work colleague told you how much they enjoyed a nearby B&B, movie or restaurant, it mattered.  Word of mouth has always been one of marketing’s most potent weapons.  Today – we have word of mouth marketing on steroids with online reviews. Interestingly, in a wide range […]

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Marketing Milestones Podcast: Innovative Strategies for Content Syndication Programs featuring NetLine

In the latest episode of the Marketing Milestones Podcast, NetLine’s David Fortino sat down with podcast host, Jason Hekl, to discuss innovative new strategies for maximizing the value of your content syndication programs. With more than fifteen years at NetLine developing content syndication lead generation solutions, David shares his observations regarding the most interesting content […]

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Scarcity versus abundance

When I started in the agency business 25+ years ago, there was this odd paranoia that ran through agencies big and small.  There was a belief that agency personnel couldn’t be friends with people who worked at other agencies because secrets might leak out. And if you dared to be friends or even associate through […]

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Why You Should Join NetLine at Content Marketing World 2017

Get ready content marketers, we’re rapidly approaching that time of year again…when there’s more pep in our step and verbs in our run-on sentences. Content Marketing World 2017 is almost here and we can’t wait to see you there! If you have not been lucky enough to attend Content Marketing World (CMWorld) in the past, […]

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New Research Brings Insight to B2B Content Marketing and Demand Generation Teams Targeting Marketers

THE B2B MARKETING CHALLENGE Content marketers and demand generation teams are being challenged even more this year. They are faced with more aggressive goals, steeper competition, and having to keep pace with the constant evolution of the MarTech Stack to achieve success. Just this year, Sirius Decisions reinvented the buyer’s journey with its newly unveiled […]

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May I ask you a question?

One of the biggest issues marketing and sales folks face is just getting on the radar screen of their prospects. Even when you have something of incredible value and you genuinely know the prospect needs what you have to sell – it’s tough to get their attention long enough to ask a question or even […]

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The Account-Based Marketing Disconnect B2B Marketers Are Ignoring

This article originally appeared on Business2Community.com You’ve been given the assignment of incorporating Account-Based Marketing (ABM) into your demand generation strategy this year. Where do you begin? Unfortunately, the approach most B2B marketers choose by default is wildly disconnected from marketplace realities. Marketers are under the impression that in order to run scalable ABM campaigns, […]

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