Archive | April, 2017

Why Your Blog Isn’t Successful?

Blogging is increasing in popularity rapidly. Companies, moms, freelancers, and creatives are all taking to their blogs as a hobby, a form of extra income, and to promote themselves. There are blogs covering every topic you could think of, with opinions as diverse as the blogs themselves. Whilst this is a great thing, blogging success […]

Continue Reading

Do you recycle?

I admit it – I hate re-inventing the wheel. There’s nothing more debilitating to a To Do list than the belief that everything you do needs to be custom created. In this era of content creation, we all need to be brilliant recyclers. There are several advantages of re-using copy/visuals throughout your marketing efforts. We […]

Continue Reading

WebTextTool: The Easy SEO Tool For Everyone?

SEO as many will say is a combination of a lot of things together. Content, links, optimized text and titles, etc., are amongst those that you will here more as being the most important part of the search engine optimization process. While these are all true, it all starts with your content. You have those […]

Continue Reading

Net Neutrality Matters for SEO, Conduct a Social Media Audit, Website Navigation Best Practices, Speedlink 17:2017

Hi everyone, hope you all had a great and productive week. Net neutrality is a hot-button issue lately, and whether it’s upheld or not could have real ramifications for the online marketing industry. In Rand’s Whiteboard Friday video below, he covers the potential consequences and fallout of losing net neutrality. Why Net Neutrality Matters for […]

Continue Reading

TOPO Summit 2017 – Post Event Insights

Do you remember playing the old game “Connect the Dots” (or “Pigs in a Pen”) as an adolescent? You typically played it when you didn’t care to hear the teacher’s lecture or when recess was called indoors due to poor weather conditions—because let’s be honest, it otherwise wouldn’t be played. But it serves a good […]

Continue Reading

What does your welcome mat say?

What does your welcome mat say?  A couple of summers ago, I spent some time in Europe with my daughter celebrating her college graduation and even though I was on vacation, I couldn’t help but see things through a marketing lens. One of the places we visited was Madrid, Spain and neither of us spoke […]

Continue Reading

Optimizing Your Demand Generation Strategy with New Content Research

Research proves B2B marketers are making major mistakes with their content-based demand generation strategy. Robert Alvin, CEO and Founder of NetLine Corporation shares some new insights and research to show how marketers can optimize their content. *Post originally appeared on MarTech Advisor. Show of hands, what marketers made tactical changes to their demand generation strategy […]

Continue Reading

Are your customers in transition?

When I think of Spring, I can’t help but think of it as a season of transition. Seeds evolve into plants, kids graduate from high school and college, and many single people choose this time of year to get married. No matter what the transition is or how desirable the next phase may be – […]

Continue Reading