Archive | July, 2015

Video: Give Away Your Best Ideas

Lessons Learned From Benjamin Franklin  Benjamin Franklin gave away some of his best inventions and ideas. He published them in his newsletters for free. They were distributed to most of New England. While other people were attempting to commercialize and control intellectual property through patents, Franklin openly shared his ideas with everyone. We all know […]

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Pain: The Key to An Effective Value Proposition

I have never bought — and probably never will buy — a tablecloth. Those flowing pieces of fabric have been a source of great personal agony. And this suffering can be explained with a single word. Wrinkles. Sitting at a table and waiting for an impending wrinkle to appear as someone carelessly slides a dish […]

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Landing Page Q&A with Tim Ash of Site Tuners

This interview with Tim Ash of Site Tuners, is part of our Convirza Webinar Series. A transcript of the Q&A portion of the episode with McKay Allen, Convirza’s Director of Content and Communications, is available below.  McKay: One of the things we have been getting a lot is, what about secondary offers on landing pages, Tim? You […]

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How Conversation Analytics Works [Video]

Are you optimizing your calls like you do clicks? With Conversation Analytics, it’s possible to extract a whole host of valuable metrics from your business phone calls. Traditional call tracking only tells you what happens before the phone rings. Conversation Analytics gives you access to everything that takes place during the phone calls. This type […]

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Call Duration and Lead Quality Q&A with McKay Allen of Convirza

This interview with McKay Allen, the Director of Content and Communications at Convirza, is part of our Webinar Series.To view the transcript McKay’s entire presentation visit our webinar library. A transcript of the Q&A portion is available below.  Mike: Thanks, McKay. So actually one of the questions that I had that just popped up when you were talking about […]

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Video: Content Marketer Or Thought Leader?

A few years ago I was consulting with an IT enterprise architecture firm. We began by conducting qualitative and quantitative research for this company. I secured an interview with the CIO from one of the big three credit reporting agencies. Sitting down with this very sharp gentleman, I asked him what he looks for in […]

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