Archive | May, 2015

The 5 Objectives of Content Marketing Strategy

Content marketing has been one of the important marketing strategies in today’s society especially when information for consumers are often overloaded. Brands are competing aggressively for today’s mass consumers attention when most of the time, massive advertising are often being ignored by the customers. Therefore, content marketing strategy plays a vital role in making today’s […]

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Video: An Audience Of One

How To Connect Deeply With Decision-Makers As marketing people we have been duped.  We have come to believe in a lie that distorts all of our messages and causes us to miss the mark with the very people we want to connect with.  Marketing programs at major universities and well-established principles of advertising have participated […]

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