Archive | January, 2015

Video: Well-Oiled Machine Or Grinding Gears?

Which Describes Your Sales & Marketing Relationship? Aligning sales and marketing functions reminds me a lot of learning to drive a stick shift.  Grinding gears, stall-outs and trial-and-error learning: these were all a part of my attempts to master a manual transmission.  I just couldn’t get the timing right.  Either my foot came off the […]

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8 Rules for Brand Sustainability

Read on to find out steps to create a sustainable brand like Coca Cola. I remember vividly one friend who is also in the branding industry asking me for my opinion on how to create “THE ONE” big branding campaign for his big client. He wanted to have “the coolest” branding campaign (event), a new name […]

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Video: How Do We Align Sales And Marketing?

Why Is This The Wrong Question? Most professional service firms want to align their sales and marketing functions because they know that this is the path to new clients, new revenue and consistent growth. But when they first embark upon this journey, they seal their fate by asking the wrong question. How do we align […]

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Video: The Marketing Leads Are Junk

How To Give Business Development Executives Great Leads If you’ve been a marketing executive for any length of time, you’ve certainly heard this sort of statement from business development people. “The leads you gave me were junk. I called the first five and they were going nowhere. Please don’t waste my time with anymore of […]

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Will Facebook Marketing Reach Saturation Point?

We used to see that, by using a daily Facebook advertising budget of USD 50, we can reach a targeted audience of at least 50,000 consumers through paid reach. (That was in early 2013). Well, this may not be the case anymore. Why That Happened This phenomenon happened due to the change Facebook made that forces […]

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