The most common call tracking use case is tracking the effectiveness of AdWords campaigns. Studies have found that marketers are missing about 30% of the revenue generated from AdWords campaigns simply because they’re not tracking phone calls. They are simply not getting credit for all the leads and revenue they are producing.
So, how do marketers use call tracking for Google AdWords?
Second, Conversation Analytics can tell you which ads, campaigns, and keywords generate conversions.
Marketers can figure out which ads, campaigns, and keywords generate phone calls and conversions. This will improve the ROI of your AdWords spend.
Originally Posted on Log My Calls.