Last Friday I was in San Francisco for the SEJ executive marketing conference. It was hosted by Search Engine Journal and sponsored by SearchMetrics. It was a small one-day event (which is great). The speakers were first-rate and the food was really good.
Archive | June, 2014
Marketing is NOT selling. However, some companies may still get confused between the two. They may have salespeople with the job titles of “marketing executive” or “sales and marketing cum business development executives”; because they may think that marketers are also salespeople. This is not true. A marketer is not a salesperson. I came across a […]
There’s always a lot of buzz about SEO (search engine optimization), SEM (search engine marketing) and of course, Google rankings. Rightly so – each of those plays a role in how effectively viagra over counter thailand your website can serve you from a marketing and sales perspective. Your website should be sales funnel shaped. But […]
While they take different approaches, PR and SEO both aim to achieve the same goal – growing an organizations brand presence in the market place. So it’s smart to align strategies to create a bigger impact using both inbound and outbound tactics. Here are five important things to remember when coordinating PR and search. 1) […]
Hi everyone, hope you all had a great and productive week! This week undoubtedly the most noteworthy news is that of the World Cup opening in Brazil. Not sure if you are a football enthusiasts, but here where I am (Brazil), we go crazy when it comes to football competitions. The obvious aside (LOL), which […]
The most common call tracking use case is tracking the effectiveness of AdWords campaigns. Studies have found that marketers are missing about 30% of the revenue generated from AdWords campaigns simply because they’re not tracking phone calls. They are simply not getting credit for all the leads and revenue they are producing.
Driving customer advocacy is hard work. If you’re looking for some magic metric or a quick and easy fix to guaranteed success, Bob Thompson’s latest book, Hooked on Customers, is not for you. In his concise and reader-friendly book, Bob outlines five tangible habits that, if applied effectively, can transform customer service from mere “lip […]
Content marketing is supposedly the pill to cure all ills for B2B professional service firms – right? Then why is it that so many content marketing campaigns fail to live up to expectations? Why do so many content marketing programs under-perform? Why is it, in a survey from MarketingProfs, that 62% of marketing leaders ranked […]
Building an online business will take time and energy, especially if you would like a desirable outcome. There are several things that can lead to the success you want to have. Are you willing to put every last bit of effort you have into putting together your business? Are the products or services things that […]
Earlier this week we released an infographic that compared the characteristics of a converted call to the characteristics of a non-converted call. This infographic is titled The Elements of a Converted Call. We’ve received many questions about the data, the infographic, and the metrics themselves. In this blog post we will seek to answer […]