Archive | May, 2014

7 Steps To Optimize Marketing Automation

Marketing automation is all the rage among marketing types like me.  There are good reasons for this.  When I led the marketing function in the 90s for a technology consulting firm, I tried to develop a suite of tools that would behave much the same way marketing automation does today: build campaigns, track everything, score […]

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Security Apps Your Business Should Be Using This Year

Now that you and almost all of your team have smartphones, have you thought about which apps are useful to you and your business? Chances are you are already using a few simple ones, but there’s a lot of potential for helping business productivity, and even business security, by using apps which your team can […]

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The Secret Trick to Generating Better AdWords Leads

  In a recent study, most marketers admitted that they are not entirely satisifed with Adwords leads. They do Adwords because they are obsessed with the traffic. They do Adwords because you’re simply supposed to do Adwords. It’s basic ammunition in the arsenal of the online marketer. In a previous blog post we discussed how […]

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With Social Media-Customers Can Make or Break Your Brands

Integrity is the most important factor for any business today in the age of social media and very fast communication. Let’s start with by saying this, “Don’t lie to the customer. And when the customer is being lied to by the business, he or she will tell his or her friends.” And here’s another one […]

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5 Great Ways of Content Channeling for Your Business

Having good original content is something that will vastly differentiate your brand from the competitors. However, great content is not enough, your brand also needs to have a good content channeling strategy too! Let’s check out these five great ways of content channeling! #1) Leverage on Online Media Related Resources from B2C » Free Webcast: […]

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