Archive | April, 2014

How to Build Credibility Via Third Party Content

The Center for Media Research released a Research Brief reporting on a new survey that found “consumers rely on credible, third party content more than branded content or user reviews when making decisions.” On behalf of the entire public relations industry let me be the first to say, “WE TOLD YOU SO!” After all, this […]

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4 Ways Content Marketing Helps B2B Businesses?

Companies that are business-to-business (B2B) by nature will have to market their brands using a different game strategy than the B2C (business-to-consumers). There is a lot of strategies that B2B companies can adopt but in my opinion, content marketing is still the best and the most effective strategy for them. Here are the 4 ways […]

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