Archive | January, 2014

Trends we can’t ignore

  In marketing, we’re always being asked to look into the future and foresee what’s coming down the road. We get plenty of help as the New Year rolls in, as the predictions freely flow. One of the most comprehensive looks at the coming year is JWT’s Trend Report. Their report is the culmination quantitative, […]

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Call Leads Quickly: Some Stats and An Argument

We had a grand argument in our marketing department this morning. The argument revolved around the simple question: how quickly should we call leads? One side (the side I was on) argued that every lead (White Paper downloads, webinar attendees, etc.) should get an immediate phone call–like within 5 minues–from a member of the sales […]

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Media Coverage is Not a Given

I have the opportunity to review many business plans and one thing that always causes me some concern is that every business owner believes that they sildenafil generic uk can generate a significant amount of marketing exposure by getting media coverage. buy sildenafil citrate online uk They pepper it throughout their plan because to them, […]

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Thinking About Using Marketing Automation? Remember Content!

Marketers realize that an omnichannel customer can only be served properly when having a single customer view. The rapid growth of the demand for marketing automation has proven that increasing awareness. Omnichannel, multi-channel, whatever you call it: all channels matter in the buying journey. Some channels are more popular among specific target audiences or during […]

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6 Reasons Why Promotion Can Kill Young Businesses

“Hey,let’s put up a festive sale promotion today to get more sale!” “If we announce 40% discounts for all our products next week, customers will surely RUSH to buy!” ”Promotion is the key to get more business!” Unfortunately, promotion is not realistically effective today, this is because everyone is doing it. Just walk along any […]

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