No matter what you do for a living, you need to be creative. Innovative and fresh thinking are always in demand, whether you’re a cop, a plumber, cialis and lexapro or a marketing pro. Unfortunately, on the job, we can’t wait for Went great the when my products. Several generic cialis canada over worth the […]
Archive | October, 2013
I live in Des Moines, Iowa and fly in and out of the Des Moines International Airport (I’m pretty sure we got the International because of air cargo, not because I can hop on a flight to Madrid from here) a couple weeks every month. Recently the airport went through a major renovation that added […]
I’ve noticed a trend. Some of the best service leaders, the ones who win the most profitable deals, are great storytellers. They tell all sorts of stories in all sorts of situations. And these stories share a few common characteristics. Previously, I’ve written about how storytelling has replaced features and benefits as the primary means […]
Not everyone is ready to read your 12 page brochure on why your service is perfect for them. Sometimes, a ten-second pitch is just right.
Content management software has been a staple of successful tech startups for the past several years. With the increased frequency of telecommuting and remote work sessions, the role of content management is more prevalent in business than ever. Communicating with and managing a remote team using just e-mail and phone is time-consuming and often results […]
Word is circulating on Wall Street that Twitter is going public. This isn’t entirely surprising. But it is a BIG deal. Obviously, some investors and Twitter execs are going to be rich, rich dudes. But, it’s a big deal for marketers too. Why? Because Twitter will need to monetize even more. Twitter Ads IPOs force […]
Top performing B2B sales organizations rarely employ just one lead generation tactic. According to recent research, B2B companies are using multiple lead generation tactics including, email marketing, search engine optimization, teleprospecting, inbound marketing, direct mail and trade shows. Why then are so many consultants and companies out there actively promoting inbound marketing as the dominant […]