Archive | September, 2013

Marketing and Public Relations Ideas for Recruiting

Every day, thousands of job candidates look for a job. They begin by looking for a publicized opening or contacting a third-party recruiter. Once they see or hear about a position that interests them, they begin to research the company. This may include checking the company’s website, joining online chat rooms or forums about your […]

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Top 5 books every marketer should read

I don’t believe you can be successful if you don’t keep ingesting new ideas, information and stories. As you know, I’m a big reader and viagra online try to get through a book a week to buy viagra with a prescription keep my brain’s juices cooking. For a recent presentation, I was asked to provide […]

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4 tips for writing a strong case study

Everyone loves a good story. And there’s a reason why viagra while drinking Aesop and others opted to teach their life lessons through stories that have been told and re-told for many years. Case Studies are the marketing version of Aesop’s Fables. Stories told to make a point or teach a lesson that demonstrates the […]

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Content Marketing Culture: Connecting the Content Management Docs

I often notice posts about how to create a content marketing culture. In most cases a crucial part is missing: content management and intelligent information management in general. In practice, the advice provided in blogs about the creation of a content marketing culture in reality often revolve around setting up a content marketing strategy, creating […]

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3 Non-Email Ways to Nurture a Lead

Lead nurturing has traditionally been about email marketing. Even so-called marketing automation platforms are really just fancy email marketing platforms. They’re automated email tools. That’s it. Email marketing is great. We’ve done webinars on email marketing. We utilize email marketing. But email isn’t the Alpha and Omega of marketing. There are other ways to nurture […]

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The Connected Customer Journey: Rediscovering Customer-Centricity

A customer-centric and integrated marketing view, based upon the customer journey and lifecycle, in correlation with touchpoints, customer experience optimization and persuasion/conversion architectures is not new. But apparently it’s rather new in social media marketing and other marketing techniques. The fact marketers – at last – start to connect the integrated marketing dots, in social […]

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BYOD: the driver of content management and social collaboration evolutions

BYOD is increasingly getting debated in enterprise content management (ECM), social collaboration, marketing automation and marketing/business in general. It’s again one of many reasons why it’s more than time to reconnect business and IT for intelligent information management and beyond. BYOD (short for Bring Your Own Device) is  just one aspect of the whole so-called consumerization […]

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Promote Yourself

When I first heard the title of Dan Schawbel‘s new book — Promote Yourself (The actual full title is Promote Yourself: The New Rules for Career Success) I thought, uh oh…another how to use social media to get in the spotlight book. But knowing Dan, I should have known better. Instead of a re-tread on […]

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5 Reasons Why Being Humourous on Social Media Helps

Image credits: toothpastefordinner.com As the saying goes, “Laughter is the best medicine of all”; in today’s social media age, brands with a little sense of humour, can often move a little further than the rest. Here are five reasons why: 1) Funny things Spread What the SPREAD? [Image credits: spreadingwings.deviantart.com] Consumers who find your online content […]

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