Custom content should be one of the most important aspects in every brand’s marketing strategies. Your brand, irregardless of its size, can use custom content to subconsciously create a strong base of followers online.
For marketers who are still doubtful about the effectiveness and power of content marketing, these three individual findings might be useful.
“Interesting content is the top 3 reason people follow brands on social media.”
“Because 61% of consumers say they feel better about a company that delivers custom content, they are more likely to buy from that company.”
Source: Custom Content Council
“90% of consumers find custom content useful and 78% believe that organizations providing custom content are interested in building good relationships with them.”
Source: TMG Custom Media