A majority of both B2C and B2B businesses and organizations are using social media marketing. To be successful, however, requires an investment of your resources and time. You want to make strong and real connections, which take time, effort and planning. The ultimate success of any company is tied to its ability and effectiveness to […]
Archive | May, 2013
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Custom content should be one of the most important aspects in every brand’s marketing strategies. Your brand, irregardless of its size, can use custom content to subconsciously create a strong base of followers online. For marketers who are still doubtful about the effectiveness and power of content marketing, these three individual findings might be useful. […]
In 2012, International Data Corp. conducted its “Buyer Experience Study,” in which the research firm polled nearly 200 BtoB technology buyers on the reasons why they buy. The survey asked respondents to rate how various information sources influence their technology purchase decisions. If the responses were to be summed up in a few words, they’d […]
The decision to add “tele” to your arsenal will soon be easy. If you don’t, you’re dead. What is called “Inside Sales”, “Sales Support”, “Telesales” and dozens of other names is growing 15x faster than field sales—in fact, my colleague, Jonathan Farrington, published a blog stating that within three years 80 – 90% of all B2B […]
If you read my roundup of this week, you may have noticed that there was a video from Matt Cutts answering to a question about the top SEO mistakes… Having watched it at least a couple of more times, I decided to delve into it a bit deeper and run through some of the things […]
When you’re creating any sort of communication aimed at a potential buyer, you want them to do what? When I ask this question, I typically hear a range of answers like: • Know more about our business • Understand how we’re better than our competitors • Wonder if we’re the right fit for them And […]
B2B marketers are shifting investment in response to changing buying behavior to provide more adapted and relevant customer experience in an increasingly digital reality.
An in-depth overview of the different steps in the content strategy and a 3-D content mapping model.
The world has changed. Things are different. This is the new normal. This ain’t your grandaddy’s marketing. We can say it a million ways but some folks just aren’t going to get it. Or at least not yet. With the tools out there, the connections that can be made buygenericviagra-norx.com and the audience’s diminishing tolerance […]