I get a lot of email. I classify it three ways: stuff I must read, stuff I might read and junk. The “stuff I must read” goes to the top of my to-do list. The “stuff I might read” is shuffled over to a corner of my inbox for that blessed day when I finally […]
Archive | April, 2013
One problem that many companies may face, is the difficulty of getting good PR performance in social media; all brands want to experience a certain degree and volume of good social media mentions such as retweets, repins, Facebook shared, Linkedin share; but not all of them know how to get a lot of social media […]
Marketing is getting the details right. And its always the simple things that companies mess up. Lt me give you an example. As you may know, I travel quite a bit. I’m a big believer in maximizing my travel by being a loyal brand consumer…which gains me status, points and makes my travel life easier […]
Marketing is one of the most important factors that will determine the success of any business. Carefully planned marketing strategies will ensure brand sustainability in the long run. We need to be very certain that our marketing efforts, not only will help us bring in the sales, it can also create an environment where consumers […]
With the increasing number of places that your stakeholders can interact online and offline today, it’s more important than ever for you to develop cutting-edge brand strategies that deliver results. Many companies • Build brands by launching strategic initiatives that define their brand strategy. • Organize brand portfolios • Develop identity standards that include core […]
The excitement around marketing automation systems and the extended lead nurturing activities they enable shows no sign of abating within the B2B community. And that’s a great thing.
It seem intuitive to us that if we’re heading to a trade show as an exhibitor we should be thoughtful about how to maximize that time and dollar investment. Yet somehow, when we’re attending a show or conference as an attendee, our-canadian-pharmacy-has-all-your-meds-for-80 -off-retail we don’t seem to give it the same consideration. I suppose many […]