Archive | March, 2013

Mobile Click-to-Call Without Call Tracking Is Dumb

I just got back from a family vacation in New York City. I love that place and though I travel there frequently, I hadn’t done the tourist thing before. So getting the lay of the land took some planning and that leads me to my latest blog. Imagine yourself in a new city wanting to […]

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Does More Facebook Page Likes Gives You Better Business?

I get this quite a lot recently from some of my friends who are marketers and business owners, they will say, “Facebook is useless, I have 5,000 likes on my business Facebook page and yet my business ain’t moving.” But a few of them will say, “Facebook page likes does matter, ever since I set […]

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Sales Leads, Appointments and Granfalloons

Generating sales leads that are actually followed up by sales is a basic business process that is broken in most companies. The reason is that marketing and sales are part of a Granfalloon. Kurt Vonnegut defined a Granfalloon as “a group of people who outwardly choose or claim to have a shared identity or purpose, but […]

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Your marketing includes way too much you

One of the most common mistakes marketers make is that they think their customers and prospects care about them, what they sell and how it works. The human truth is consumers really do think, feel and ask “what’s in it for me?” They have something they want to accomplish – from getting a cereal that […]

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How to be Influential on Linkedin

I received an email from Linkedin recently, saying that I have one of the top 5% most viewed Linkedin profile in the year 2012. Screenshot of the email from Linkedin For professionals, being on the top 5%, shows that there are many potential employers or recruiters, eyeing on you right now. Your industry value has […]

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What it takes to create a successful email campaign

Email. We hate it when our inbox is overflowing but we love the possibilities as marketers. Email flows freely (sometimes too freely!) and because of that, I think little icos cialis we sometimes take it for granted. We assume it has magical powers of some kind….and so when we want to reach an audience — […]

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