Archive | February, 2013

Increase Sales—Short Your Sales Force

I am a huge fan of Franklin Covey’s work. I can’t tell you how many times I have told myself to: “Start with the end in mind” and “Seek first to understand and then be understood” These are two habits I think my staff would like me to remember every day! A lesser known, but […]

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Building a Successful Speakers Bureau: Getting Behind the Right Podium and Generating Results

Ever wanted to see the words “Industry Expert” in front of your name? In the quest for thought leadership, the speaker circuit can, if executed strategically, drive both brand awareness and lead generation. Speaking on timely, industry-relevant topics will help establish you as an industry expert, and your company as an industry leader. The key […]

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Proactive Media Relations Will Increase Your Brand Visibility

Companies should welcome and encourage attention from the media. If you aren’t getting press coverage, you should be taking steps to increase your company’s brand visibility. The process begins with establishing and maintaining good relations with reporters, editors and broadcasters – on and offline. Good media relations are not one-shot events. They are relationships that […]

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On Content Performance and Selection: A Q&A between a Fortune 500 Company and NetLine’s VP of Audience

A Q&A between a Fortune 500 Company and NetLine’s VP of Audience David Fortino, VP of Audience Development, recently discussed content performance with a client, including the types of content that typically perform well and how to choose the right content to generate both quantity and quality of Leads. F500 (Fortune 500): Can you share […]

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Hey media rep… do it like this (please)

I totally get that you are trying to make a living and that someone at your radio station, newspaper, TV station, magazine etc. says that my client should be advertising with you. And maybe they should. And I know you’re just trying to do your job. But you need to understand that sometimes you trying […]

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10 Tips for PR Pros Seeking GigaOM Placements

Last week, Arketi hosted a Lunch & Learn session with a small group of PR and marketing executives from Atlanta-based technology companies. Our guest speakers were from GigaOM – one of the most credible and insightful voices at the intersection of business and technology. During the invitation-only luncheon, we heard from Allison Parker, director of […]

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8 Successful Tips for Facebook Marketing

It is not the number of likes you have, it is the number of the quality likes that’s matter. Learn to be on the top form in Facebook Marketing When Facebook changed it algorithms last year, many business owners have found that the organic reach of the posts has dropped tremendously. This has resulted in […]

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Actually, it’s isn’t all about you

At a recent jaunt to Disney World*, I found a great marketing reminder for us all. Right in front of the brand new Gaston’s Tavern in Fantasyland, there’s a huge statue of…no shocker, Gaston. (For those of you unfamiliar with Beauty and the bestonlinepharmacy-norx.com Beast — shame on you!). In front of the statue is […]

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5 Powerful Steps to Your Blogging Success

Hit the target! Write a successful blog today! There are 200 over million blogs in the internet today. The question is, how can our blog stand out from the clutter? How to make a successful blog such that we could generate a decent income out of it? What is the secret formula behind those highly popular blogs […]

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