The use of video marketing has rapidly increased. Once considered complex and expensive, video is rapidly finding its way into the BtoB marketing mix. Here are the five elements of effective BtoB video.
Archive | January, 2013
In 2013, if you aren’t already, you should take an integrated marketing and communications approach, using a mix of offline and online activities. If your marketing and communications plan is not shifting toward more online communications and integrated programs, you are not fully connecting with your customers. To sell more products and services, your company […]
Three Reasons Why Linkedin is More Than Social Media Linkedin, as many of us would relate it to as “Facebook with a Tie”. Some of us may also treat Linkedin like Twitter, Facebook , Instagram, Foursquare, Google Plus or like any other kind of social media network today. However, Linkedin is more than that for […]
Normally at MMG, we caution clients to be careful of the “I don’t listen/watch/do therefore neither does my target audience” trap. We usually do not represent our target audience and even if we are like them — there are plenty of exceptions to the rule. And sometimes the exception is you! But in this case […]
When done right, video is a medium that possesses the three components B2B marketers want—engaging storytelling, originality and customized content. And marketers are increasingly turning to video as a means of brand promotion. According to the 2013 content marketing research reports for B2B and B2C industries by the Content Marketing Institute and MarketingProfs, more than […]
Let me paint you a picture. You have a new product that you’re bringing to market in the next 60 days. You have the opportunity to showcase this new product at the world’s largest and best attended trade show for your industry. You showcase the product and within hours — you have over 45,000 stories […]
1) The more leads you give to sales the less likely they’ll be followed up on: Sales is conditioned to not follow up on marketing’s leads. Why? Because they’ve been burned. They receive hundreds of so-called leads generated through tradeshows, email campaigns, webinars, whitepaper downloads, etc. and have learned that there may be, if they’re […]